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HSB Canada


Support launch of Commercial Service Line – new insurance product which protects building owners.

the work: 

Develop branding, sales collateral and a content plan to support the new offering. Consult with client on options to visually portray underground service line breakages without breaking the bank. Champion a new approach to visual storytelling. Build a 3D Model of “HSB Town” in Unreal Engine 5 to creatively demonstrate the pain of service line breakages and highlight the benefits of HSB’s coverage in a compelling way.


Creative solution to a complex problem – i.e. limited production budget, difficult to shoot. US pick-up of approach and much of the scripting. Overall 0.71% CTR on LinkedIn paid. 25.32% completion rate for 30 sec video.