objective: 

Replace 3 outdated regional websites with one freshly branded national site.

the work: 

Built new WordPress website. Applied new global brand standards.  Created new user journey. Wrote much new content. Allowed for regional event focus. Centralized national content including the reason to give, ORT history, leadership, impact, strategic vision and more. 

Worked in conjunction with the client every step of the way from copy document creation to final approval. Trained client to update and maintain the website. Integrated and updated social media to reflect new branding.

results:

Improved navigation and updated creative. Aligned key content with other countries. Enhanced donor experience. Delivered a much more user-friendly DIY publishing experience.