objective: 

Update branding and marketing materials to support ongoing sales efforts.

the work: 

Attended weekly onsite at client offices as fractional CMO. Wrote and executed an annual sales enablement plan.  Created new, bilingual website, rolling content calendar, e-newsletter, trade show booth, social media content and paid media to engage and increase followers and support sales efforts. Highlighted Pharmilink’s experience in helping pharma marketers connect with the right health care practitioners to support their brands.  Brand story revised to support macro themes: Freshest Data, Trusted Partner, Flexible Selective Sampling, Warm and Knowledgeable Experts and Cost Savings and Efficiencies.

results:

Improved digital footprint. Heightened awareness with new website & fresh content, delivered weekly. Quarterly newsletter featuring client and industry insights beat industry standard engagement metrics. and distributed. Regular contact ensured that all issues were dealt with quickly and that any adjustments to messaging happened immediately.