objective: 

Recognize mid-level donors to build relationships and support.

the work: 

Conduct an analysis of the competitive giving environment. Adapt the case for giving for the mid-level donor group. Commission original Wilket Creek work of art as key design element. Detail the program benefits for members. Create copy and artwork for brochure, direct mail and on-site posters. 

results:

Clarity of positioning and impactful creative.