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Sunnybrook Foundation


Augment donor-base with donation request applied to initiative of donor’s choice.

the work: 

In our role as agency of record for the Foundation, we developed an interactive DM package with an emotionally evocative envelope to engage recipients and a customizable donation experience using stickers to highlight area(s) of interest.


Consistent response rate overall but higher than expected response rates from external data lists. Also resulted in the third highest donation amount per donor and per gift from all acquisition mailings in the last 3 years.