objective: 

Generate donation revenue with a one-time and monthly donation request.

the work: 

Broker a relationship with Red Rose tea to allow for a low-value yet highly valuable insert in an outbound solicitation program. Produce a creative DM package including an emotionally engaging patient story and a free tea that “changes water in the same way one can change outcomes for others”.

results:

Generated higher revenue per donor versus previous three years of house mailings.