
client:
Sunnybrook Foundation
objective:
Generate donation revenue with a one-time and monthly donation request.
the work:
Broker a relationship with Red Rose tea to allow for a low-value yet highly valuable insert in an outbound solicitation program. Produce a creative DM package including an emotionally engaging patient story and a free tea that “changes water in the same way one can change outcomes for others”.
results:
Generated higher revenue per donor versus previous three years of house mailings.
