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Sunnybrook Foundation


Generate donation revenue with a one-time and monthly donation request.

the work: 

Broker a relationship with Red Rose tea to allow for a low-value yet highly valuable insert in an outbound solicitation program. Produce a creative DM package including an emotionally engaging patient story and a free tea that “changes water in the same way one can change outcomes for others”.


Generated higher revenue per donor versus previous three years of house mailings.