objective:

Update branding on Ve’ahavta’s fleet of mobile vehicles. Improve understanding of Ve’ahavta’s mission in urban Toronto amongst people living with homelessness, potential supporters and volunteers.

the work: 

Liaise with vendor and client from concept to make it easy. Create and apply highly visible large format graphics to Ve’ahavta’s Mobile Jewish Response to Homelessness vans. Communicate that “warmth and support” is available whenever the Ve’ahavta Van is near.

results:

Unified branding.