client:
VitalAire Canada Inc.
objective:
Enhance the brand experience for clients and their loved ones at over 100 healthcare clinics.
the work:
Lead evaluation process with the brand, procurement and retail teams. Develop and workshop a range of concepts. Specify colours, furniture, fixtures and signage. Test everything in a live space. Design and deploy new retail brand standards, flexible enough to work in a wide variety of retail and clinical settings.
results:
Incredibly well received by staff. System wide adoption. Happy clients.