objective: 

Increase therapy compliance. Build engagement and develop loyalty to VitalAire.

the work: 

A monthly email series differentiating VitalAire’s unique clinical positioning and providing clients relevant content to help clients manage their sleep apnea treatment. This was delivered via an all-inclusive agency approach: engagement strategy, creative development, turnkey editorial, writing, coding, testing, deployment and analysis.

results:

On-time monthly production for 5+ plus years. Open and CTR rates outperformed industry standards.