{"id":1271,"date":"2023-10-23T17:46:53","date_gmt":"2023-10-23T17:46:53","guid":{"rendered":"https:\/\/thinkdo.ca\/?p=1271"},"modified":"2023-10-24T01:17:15","modified_gmt":"2023-10-24T01:17:15","slug":"sunnybrook-foundation-summer-appeal-direct-mail","status":"publish","type":"post","link":"https:\/\/thinkdo.ca\/sunnybrook-foundation-summer-appeal-direct-mail\/","title":{"rendered":"Sunnybrook Foundation Summer Appeal Direct Mail"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1271\" class=\"elementor elementor-1271\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a508010 e-flex e-con-boxed e-con e-parent\" data-id=\"7a508010\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35b58e95 elementor-widget elementor-widget-spacer\" data-id=\"35b58e95\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c08b53e e-flex e-con-boxed e-con e-parent\" data-id=\"7c08b53e\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-61203a31 e-con-full e-flex e-con e-child\" data-id=\"61203a31\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59a8a29e elementor-widget elementor-widget-image\" data-id=\"59a8a29e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"498\" src=\"https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/SB-Tea-Insert.png\" class=\"attachment-large size-large wp-image-1324\" alt=\"\" srcset=\"https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/SB-Tea-Insert.png 954w, https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/SB-Tea-Insert-300x187.png 300w, https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/SB-Tea-Insert-768x478.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d0065a2 e-con-full e-flex e-con e-child\" data-id=\"5d0065a2\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7c249719 e-flex e-con-boxed e-con e-child\" data-id=\"7c249719\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-630e2330 elementor-widget elementor-widget-heading\" data-id=\"630e2330\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">client:<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65c83615 elementor-widget elementor-widget-text-editor\" data-id=\"65c83615\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h4>Sunnybrook Foundation<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4df42cdc e-flex e-con-boxed e-con e-child\" data-id=\"4df42cdc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-300183e0 elementor-widget elementor-widget-text-editor\" data-id=\"300183e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>objective:\u00a0<\/strong><\/p><p>Generate donation revenue with a one-time and monthly donation request.<\/p><p><strong>the work:\u00a0<\/strong><\/p><p>Broker a relationship with Red Rose tea to allow for a low-value yet highly valuable insert in an outbound solicitation program. Produce a creative DM package including an emotionally engaging patient story and a free tea that &#8220;changes water in the same way one can change outcomes for others&#8221;.<\/p><p><strong>results:<\/strong><\/p><p>Generated higher revenue per donor versus previous three years of house mailings.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1b0650 e-flex e-con-boxed e-con e-child\" data-id=\"c1b0650\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48d2661f elementor-widget elementor-widget-image\" data-id=\"48d2661f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"697\" height=\"626\" src=\"https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/SB-tea-contents.png\" class=\"attachment-large size-large wp-image-1325\" alt=\"\" srcset=\"https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/SB-tea-contents.png 697w, https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/SB-tea-contents-300x269.png 300w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>client: Sunnybrook Foundation objective:\u00a0 Generate donation revenue with a one-time and monthly donation request. the work:\u00a0 Broker a relationship with Red Rose tea to allow for a low-value yet highly valuable insert in an outbound solicitation program. Produce a creative DM package including an emotionally engaging patient story and a free tea that &#8220;changes water [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1330,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[21,17,15,18,16,6],"tags":[],"_links":{"self":[{"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/posts\/1271"}],"collection":[{"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/comments?post=1271"}],"version-history":[{"count":10,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/posts\/1271\/revisions"}],"predecessor-version":[{"id":1333,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/posts\/1271\/revisions\/1333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/media\/1330"}],"wp:attachment":[{"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/media?parent=1271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/categories?post=1271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/tags?post=1271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}