{"id":1284,"date":"2023-10-23T18:15:42","date_gmt":"2023-10-23T18:15:42","guid":{"rendered":"https:\/\/thinkdo.ca\/?p=1284"},"modified":"2023-10-26T20:14:49","modified_gmt":"2023-10-26T20:14:49","slug":"cmic-linkedin-lead-generation-campaign","status":"publish","type":"post","link":"https:\/\/thinkdo.ca\/cmic-linkedin-lead-generation-campaign\/","title":{"rendered":"CMiC LinkedIn Lead Generation Campaign"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1284\" class=\"elementor elementor-1284\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-415da5d6 e-flex e-con-boxed e-con e-parent\" data-id=\"415da5d6\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3213921a elementor-widget elementor-widget-spacer\" data-id=\"3213921a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a8919b5 e-flex e-con-boxed e-con e-parent\" data-id=\"4a8919b5\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6e75fe4e e-con-full e-flex e-con e-child\" data-id=\"6e75fe4e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-277a42cb elementor-widget elementor-widget-image\" data-id=\"277a42cb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"736\" height=\"471\" src=\"https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/CMiC-Digital-Ads.png\" class=\"attachment-large size-large wp-image-1388\" alt=\"\" srcset=\"https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/CMiC-Digital-Ads.png 736w, https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/CMiC-Digital-Ads-300x192.png 300w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf3f791 e-con-full e-flex e-con e-child\" data-id=\"cf3f791\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-75183c53 e-flex e-con-boxed e-con e-child\" data-id=\"75183c53\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44c71510 elementor-widget elementor-widget-heading\" data-id=\"44c71510\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">client:<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41a4c292 elementor-widget elementor-widget-text-editor\" data-id=\"41a4c292\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h4>Computer Methods International Corp.<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c0c7f0a e-flex e-con-boxed e-con e-child\" data-id=\"3c0c7f0a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d365aac elementor-widget elementor-widget-text-editor\" data-id=\"7d365aac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>objective:\u00a0<\/strong><\/p><p>Engage prospects and drive targeted sales leads to book of demo of North America&#8217;s leading construction management software.<\/p><p><strong>the work:\u00a0<\/strong><\/p><p>Build a presence online targeting industry decision makers with blog and social content, Google PPC and LinkedIn sponsored ads. Create and offer valuable industry content as e-books, white papers and videos in exchange for contact details. Review analytics weekly, tweak creative and landing pages to optimize return on investment. Elements of thinkdo&#8217;s service delivery include: content strategy, creative development, keyword planning, media planning, spend management.<\/p><p><strong>results:<\/strong><\/p><p>Helped CMiC fill the hopper to exceed annual sale forecasts year over year. Increased demos. Decreased CPA.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5851a4b9 e-flex e-con-boxed e-con e-child\" data-id=\"5851a4b9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cb9d72 elementor-widget elementor-widget-image\" data-id=\"7cb9d72\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"634\" height=\"396\" src=\"https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/09\/CMiC-EVOLVE-Blog.jpg\" class=\"attachment-large size-large wp-image-251\" alt=\"\" srcset=\"https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/09\/CMiC-EVOLVE-Blog.jpg 634w, https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/09\/CMiC-EVOLVE-Blog-300x187.jpg 300w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8db231 elementor-widget elementor-widget-image\" data-id=\"c8db231\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"411\" src=\"https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/CMiC-LinkedIn-Content-1024x526.png\" class=\"attachment-large size-large wp-image-1389\" alt=\"\" srcset=\"https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/CMiC-LinkedIn-Content-1024x526.png 1024w, https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/CMiC-LinkedIn-Content-300x154.png 300w, https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/CMiC-LinkedIn-Content-768x394.png 768w, https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/CMiC-LinkedIn-Content.png 1061w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75595acd elementor-widget elementor-widget-image\" data-id=\"75595acd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"226\" src=\"https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/CMiC-Sales-Enablement-Results.png\" class=\"attachment-large size-large wp-image-1392\" alt=\"\" srcset=\"https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/CMiC-Sales-Enablement-Results.png 895w, https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/CMiC-Sales-Enablement-Results-300x85.png 300w, https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/CMiC-Sales-Enablement-Results-768x217.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>client: Computer Methods International Corp. objective:\u00a0 Engage prospects and drive targeted sales leads to book of demo of North America&#8217;s leading construction management software. the work:\u00a0 Build a presence online targeting industry decision makers with blog and social content, Google PPC and LinkedIn sponsored ads. Create and offer valuable industry content as e-books, white papers [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1391,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[10,13,7,9,22,20,11,6,8,19],"tags":[],"_links":{"self":[{"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/posts\/1284"}],"collection":[{"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/comments?post=1284"}],"version-history":[{"count":19,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/posts\/1284\/revisions"}],"predecessor-version":[{"id":1404,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/posts\/1284\/revisions\/1404"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/media\/1391"}],"wp:attachment":[{"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/media?parent=1284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/categories?post=1284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/tags?post=1284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}