{"id":504,"date":"2023-10-12T16:06:49","date_gmt":"2023-10-12T16:06:49","guid":{"rendered":"https:\/\/thinkdo.ca\/?p=504"},"modified":"2023-10-23T14:02:21","modified_gmt":"2023-10-23T14:02:21","slug":"pharmilink-marketing","status":"publish","type":"post","link":"https:\/\/thinkdo.ca\/pharmilink-marketing\/","title":{"rendered":"Pharmilink Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"504\" class=\"elementor elementor-504\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cfdcbb0 e-flex e-con-boxed e-con e-parent\" data-id=\"3cfdcbb0\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53de1550 elementor-widget elementor-widget-spacer\" data-id=\"53de1550\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2218c600 e-flex e-con-boxed e-con e-parent\" data-id=\"2218c600\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-48a2d0e6 e-con-full e-flex e-con e-child\" data-id=\"48a2d0e6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57c0110e elementor-widget elementor-widget-image\" data-id=\"57c0110e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.pharmilink.com\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"449\" src=\"https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/Pharmilink-Website-Top-1024x575.png\" class=\"attachment-large size-large wp-image-1167\" alt=\"\" srcset=\"https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/Pharmilink-Website-Top-1024x575.png 1024w, https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/Pharmilink-Website-Top-300x169.png 300w, https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/Pharmilink-Website-Top-768x432.png 768w, https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/Pharmilink-Website-Top.png 1477w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Click to see the work<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18820519 e-con-full e-flex e-con e-child\" data-id=\"18820519\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1bebf576 e-flex e-con-boxed e-con e-child\" data-id=\"1bebf576\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f7effaf elementor-widget elementor-widget-heading\" data-id=\"3f7effaf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">client:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-707380b5 elementor-widget elementor-widget-text-editor\" data-id=\"707380b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h4>Pharmilink Healthcare Marketing Services<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d8ef447 e-flex e-con-boxed e-con e-child\" data-id=\"4d8ef447\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f217899 elementor-widget elementor-widget-text-editor\" data-id=\"3f217899\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>objective:\u00a0<\/strong><\/p><p>Update branding and marketing materials to support ongoing sales efforts.<\/p><p><strong>the work:\u00a0<\/strong><\/p><p>Attended weekly onsite at client offices as fractional CMO. Wrote and executed an annual sales enablement plan.\u00a0 Created new, bilingual website, rolling content calendar, e-newsletter, trade show booth, social media content and paid media to engage and increase followers and support sales efforts. Highlighted Pharmilink&#8217;s experience in helping pharma marketers connect with the right health care practitioners to support their brands.\u00a0 Brand story revised to support macro themes: Freshest Data, Trusted Partner, Flexible Selective Sampling, Warm and Knowledgeable Experts and Cost Savings and Efficiencies.<\/p><p><strong>results:<\/strong><\/p><p>Improved digital footprint. Heightened awareness with new website &amp; fresh content, delivered weekly. Quarterly newsletter featuring client and industry insights beat industry standard engagement metrics. and distributed. Regular contact ensured that all issues were dealt with quickly and that any adjustments to messaging happened immediately.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ba1faf7 e-flex e-con-boxed e-con e-child\" data-id=\"1ba1faf7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4aa2c69f elementor-widget elementor-widget-image\" data-id=\"4aa2c69f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"300\" src=\"https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/Pharmilink-social-and-newsletter-600X300.png\" class=\"attachment-large size-large wp-image-509\" alt=\"\" srcset=\"https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/Pharmilink-social-and-newsletter-600X300.png 600w, https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/Pharmilink-social-and-newsletter-600X300-300x150.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Click to see the work client: Pharmilink Healthcare Marketing Services objective:\u00a0 Update branding and marketing materials to support ongoing sales efforts. the work:\u00a0 Attended weekly onsite at client offices as fractional CMO. Wrote and executed an annual sales enablement plan.\u00a0 Created new, bilingual website, rolling content calendar, e-newsletter, trade show booth, social media content and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[10,13,7,9,22,23,20,11,6,12,19],"tags":[],"_links":{"self":[{"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/posts\/504"}],"collection":[{"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/comments?post=504"}],"version-history":[{"count":29,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/posts\/504\/revisions"}],"predecessor-version":[{"id":1207,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/posts\/504\/revisions\/1207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/media\/1167"}],"wp:attachment":[{"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/media?parent=504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/categories?post=504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/tags?post=504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}