{"id":513,"date":"2023-10-12T16:35:38","date_gmt":"2023-10-12T16:35:38","guid":{"rendered":"https:\/\/thinkdo.ca\/?p=513"},"modified":"2023-10-23T14:03:15","modified_gmt":"2023-10-23T14:03:15","slug":"cma-online-academy-promotion","status":"publish","type":"post","link":"https:\/\/thinkdo.ca\/cma-online-academy-promotion\/","title":{"rendered":"CMA &#8211; Online Academy Promotion"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"513\" class=\"elementor elementor-513\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fb3b42c e-flex e-con-boxed e-con e-parent\" data-id=\"2fb3b42c\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e064aa2 elementor-widget elementor-widget-spacer\" data-id=\"2e064aa2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e19dfcc e-flex e-con-boxed e-con e-parent\" data-id=\"6e19dfcc\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-568437a4 e-con-full e-flex e-con e-child\" data-id=\"568437a4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fa7913c elementor-widget elementor-widget-image\" data-id=\"1fa7913c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/academy.charlesmacpherson.com\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"599\" height=\"793\" src=\"https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/CMA-email-599X793.png\" class=\"attachment-large size-large wp-image-524\" alt=\"\" srcset=\"https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/CMA-email-599X793.png 599w, https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/CMA-email-599X793-227x300.png 227w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36831a0c e-con-full e-flex e-con e-child\" data-id=\"36831a0c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-755a79e3 e-flex e-con-boxed e-con e-child\" data-id=\"755a79e3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59aea9ac elementor-widget elementor-widget-heading\" data-id=\"59aea9ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">client:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32f35d71 elementor-widget elementor-widget-text-editor\" data-id=\"32f35d71\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h4>Charles MacPherson Associates Inc.<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e563d3f e-flex e-con-boxed e-con e-child\" data-id=\"7e563d3f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-731a512b elementor-widget elementor-widget-text-editor\" data-id=\"731a512b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>objective:\u00a0<\/strong><\/p><p>Increase enrollment for various CMA online offerings. Reduce digital friction for students around the world.<\/p><p><strong>the work:\u00a0<\/strong><\/p><p>Custom landing pages, outbound email, social and paid media created. Creative centered on\u00a0 Canada&#8217;s Top Butler, Charles MacPherson, and invited prospects to \u201cenhance your career\u201d and \u201clearn from the best\u201d. Consistent messaging was uniquely tailored for each medium.<\/p><p><strong>results:<\/strong><\/p><p>Successful transition to an online learning environment for the Academy. Increased awareness of courses offered. Year one enrollment targets surpassed.\u00a0\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ee1ce5e e-flex e-con-boxed e-con e-child\" data-id=\"1ee1ce5e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6d0491 elementor-widget elementor-widget-image\" data-id=\"e6d0491\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"367\" src=\"https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/CMA-Coourse-HTSTT-1024x470.png\" class=\"attachment-large size-large wp-image-895\" alt=\"\" srcset=\"https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/CMA-Coourse-HTSTT-1024x470.png 1024w, https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/CMA-Coourse-HTSTT-300x138.png 300w, https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/CMA-Coourse-HTSTT-768x352.png 768w, https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/CMA-Coourse-HTSTT.png 1173w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-323a3ad3 elementor-widget elementor-widget-image\" data-id=\"323a3ad3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"300\" src=\"https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/CMA-Social-and-Landing-Page-600X300.png\" class=\"attachment-large size-large wp-image-516\" alt=\"\" srcset=\"https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/CMA-Social-and-Landing-Page-600X300.png 600w, https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/CMA-Social-and-Landing-Page-600X300-300x150.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>client: Charles MacPherson Associates Inc. objective:\u00a0 Increase enrollment for various CMA online offerings. Reduce digital friction for students around the world. the work:\u00a0 Custom landing pages, outbound email, social and paid media created. Creative centered on\u00a0 Canada&#8217;s Top Butler, Charles MacPherson, and invited prospects to \u201cenhance your career\u201d and \u201clearn from the best\u201d. Consistent messaging [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[21,13,7,9,22,20,6,19],"tags":[],"_links":{"self":[{"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/posts\/513"}],"collection":[{"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/comments?post=513"}],"version-history":[{"count":27,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/posts\/513\/revisions"}],"predecessor-version":[{"id":1210,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/posts\/513\/revisions\/1210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/media\/895"}],"wp:attachment":[{"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/media?parent=513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/categories?post=513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/tags?post=513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}