{"id":939,"date":"2023-10-19T20:18:42","date_gmt":"2023-10-19T20:18:42","guid":{"rendered":"https:\/\/thinkdo.ca\/?p=939"},"modified":"2023-10-26T18:56:51","modified_gmt":"2023-10-26T18:56:51","slug":"vitalaire-sleep-health-commitment-branding","status":"publish","type":"post","link":"https:\/\/thinkdo.ca\/vitalaire-sleep-health-commitment-branding\/","title":{"rendered":"VitalAire Sleep Health Commitment Branding"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"939\" class=\"elementor elementor-939\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f896dfe e-flex e-con-boxed e-con e-parent\" data-id=\"1f896dfe\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-721b67a4 e-con-full e-flex e-con e-child\" data-id=\"721b67a4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14546f04 elementor-widget elementor-widget-image\" data-id=\"14546f04\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"656\" height=\"513\" src=\"https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/09\/VA-SHC.png\" class=\"attachment-large size-large wp-image-917\" alt=\"\" srcset=\"https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/09\/VA-SHC.png 656w, https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/09\/VA-SHC-300x235.png 300w\" sizes=\"(max-width: 656px) 100vw, 656px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31ab1007 e-con-full e-flex e-con e-child\" data-id=\"31ab1007\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-741af35f e-flex e-con-boxed e-con e-child\" data-id=\"741af35f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e80cc1e elementor-widget elementor-widget-heading\" data-id=\"5e80cc1e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">client:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54d9ba73 elementor-widget elementor-widget-text-editor\" data-id=\"54d9ba73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h4>VitalAire Canada<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-201ebefc e-flex e-con-boxed e-con e-child\" data-id=\"201ebefc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-325347bf elementor-widget elementor-widget-text-editor\" data-id=\"325347bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>objective:<\/strong><\/p><p>Differentiate VitalAire based on its proprietary approach to helping clients manage their sleep health challenges.<\/p><p><strong>the work:\u00a0<\/strong><\/p><p>Strategic development to map and simplify the clients&#8217; condition management journey. Creation of the VitalAire Sleep Health Commitment (SHC) &#8211; a sub-brand and promise &#8211; supported with unique icons, colours and copy &#8211; weighted for each communication medium. Integrate the SHC into the HCP, therapist and client journeys. Create bilingual collateral for online and clinic environments.<\/p><p><strong>results:<\/strong><\/p><p>Powerful visual mnemonic for ongoing health care provider and client communication.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f016fcf e-flex e-con-boxed e-con e-child\" data-id=\"f016fcf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c9ce0a elementor-widget elementor-widget-image\" data-id=\"3c9ce0a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"745\" src=\"https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/VA-SHC-Landing-Page.png\" class=\"attachment-large size-large wp-image-1382\" alt=\"\" srcset=\"https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/VA-SHC-Landing-Page.png 919w, https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/VA-SHC-Landing-Page-300x279.png 300w, https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/VA-SHC-Landing-Page-768x715.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67688cad elementor-widget elementor-widget-image\" data-id=\"67688cad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"421\" height=\"436\" src=\"https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/09\/SHC.png\" class=\"attachment-large size-large wp-image-240\" alt=\"\" srcset=\"https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/09\/SHC.png 421w, https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/09\/SHC-290x300.png 290w\" sizes=\"(max-width: 421px) 100vw, 421px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>client: VitalAire Canada objective: Differentiate VitalAire based on its proprietary approach to helping clients manage their sleep health challenges. the work:\u00a0 Strategic development to map and simplify the clients&#8217; condition management journey. Creation of the VitalAire Sleep Health Commitment (SHC) &#8211; a sub-brand and promise &#8211; supported with unique icons, colours and copy &#8211; weighted [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":917,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[21,13,7,9,22,23,20,6,19],"tags":[],"_links":{"self":[{"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/posts\/939"}],"collection":[{"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/comments?post=939"}],"version-history":[{"count":15,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/posts\/939\/revisions"}],"predecessor-version":[{"id":1386,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/posts\/939\/revisions\/1386"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/media\/917"}],"wp:attachment":[{"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/media?parent=939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/categories?post=939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/tags?post=939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}