{"id":964,"date":"2023-10-19T20:48:42","date_gmt":"2023-10-19T20:48:42","guid":{"rendered":"https:\/\/thinkdo.ca\/?p=964"},"modified":"2023-10-26T20:16:27","modified_gmt":"2023-10-26T20:16:27","slug":"sunnybrook-foundation-mission-acquisition-direct-mail","status":"publish","type":"post","link":"https:\/\/thinkdo.ca\/sunnybrook-foundation-mission-acquisition-direct-mail\/","title":{"rendered":"Sunnybrook Foundation Mission Acquisition Direct Mail"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"964\" class=\"elementor elementor-964\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b42263f e-flex e-con-boxed e-con e-parent\" data-id=\"b42263f\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6805dab2 elementor-widget elementor-widget-spacer\" data-id=\"6805dab2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-509563dc e-flex e-con-boxed e-con e-parent\" data-id=\"509563dc\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7f9a6d8f e-con-full e-flex e-con e-child\" data-id=\"7f9a6d8f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e15b3c5 elementor-widget elementor-widget-image\" data-id=\"6e15b3c5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"579\" src=\"https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/SB-Mission-Innovation-Letter-Excerpt.png\" class=\"attachment-large size-large wp-image-1099\" alt=\"\" srcset=\"https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/SB-Mission-Innovation-Letter-Excerpt.png 800w, https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/SB-Mission-Innovation-Letter-Excerpt-300x217.png 300w, https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/SB-Mission-Innovation-Letter-Excerpt-768x556.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-569d93b1 e-con-full e-flex e-con e-child\" data-id=\"569d93b1\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6f9dd531 e-flex e-con-boxed e-con e-child\" data-id=\"6f9dd531\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-533338bc elementor-widget elementor-widget-heading\" data-id=\"533338bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">client:<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58c1843a elementor-widget elementor-widget-text-editor\" data-id=\"58c1843a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h4>Sunnybrook Foundation<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3134ddbe e-flex e-con-boxed e-con e-child\" data-id=\"3134ddbe\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64cf190b elementor-widget elementor-widget-text-editor\" data-id=\"64cf190b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>objective:\u00a0<\/strong><\/p><p>Augment donor-base with donation request applied to initiative of donor\u2019s choice.<\/p><p><strong>the work:\u00a0<\/strong><\/p><p>In our role as agency of record for the Foundation, we developed an interactive DM package with an emotionally evocative envelope to engage recipients and a customizable donation experience using stickers to highlight area(s) of interest.<\/p><p><strong>results:<\/strong><\/p><p>Consistent response rate overall but higher than expected response rates from external data lists. Also resulted in the third highest donation amount per donor and per gift from all acquisition mailings in the last 3 years.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-255903f6 e-flex e-con-boxed e-con e-child\" data-id=\"255903f6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4139d459 elementor-widget elementor-widget-image\" data-id=\"4139d459\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"781\" height=\"484\" src=\"https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/SB-Mission-Innovation-OE.png\" class=\"attachment-large size-large wp-image-1097\" alt=\"\" srcset=\"https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/SB-Mission-Innovation-OE.png 781w, https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/SB-Mission-Innovation-OE-300x186.png 300w, https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/SB-Mission-Innovation-OE-768x476.png 768w\" sizes=\"(max-width: 781px) 100vw, 781px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88e62c1 elementor-widget elementor-widget-image\" data-id=\"88e62c1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"793\" height=\"451\" src=\"https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/SB-Mission-Innovation-Sticker-Insert.png\" class=\"attachment-large size-large wp-image-1098\" alt=\"\" srcset=\"https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/SB-Mission-Innovation-Sticker-Insert.png 793w, https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/SB-Mission-Innovation-Sticker-Insert-300x171.png 300w, https:\/\/thinkdo.ca\/wp-content\/uploads\/2023\/10\/SB-Mission-Innovation-Sticker-Insert-768x437.png 768w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>client: Sunnybrook Foundation objective:\u00a0 Augment donor-base with donation request applied to initiative of donor\u2019s choice. the work:\u00a0 In our role as agency of record for the Foundation, we developed an interactive DM package with an emotionally evocative envelope to engage recipients and a customizable donation experience using stickers to highlight area(s) of interest. results: Consistent [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[21,17,15,18,22,16,20,6],"tags":[],"_links":{"self":[{"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/posts\/964"}],"collection":[{"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/comments?post=964"}],"version-history":[{"count":15,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/posts\/964\/revisions"}],"predecessor-version":[{"id":1213,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/posts\/964\/revisions\/1213"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/media\/1100"}],"wp:attachment":[{"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/media?parent=964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/categories?post=964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thinkdo.ca\/wp-json\/wp\/v2\/tags?post=964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}