YMCA Year End Direct Mail
client
YMCA of Greater Toronto
objective
To develop and clearly articulate the case for support to fee-paying members
concept
Engaging multi-fold acquisition package tells four stories about four unique service delivery areas to four different donor prospects
results
Impactful creative resulting in a 4x greater response rate than previous year’s effort
thinkdodifference
Lead clients, creative teams and printers to develop impactful creative that exceeds objectives on a fixed budget