Sunnybrook Foundation Summer Appeal Direct Mail

client: Sunnybrook Foundation objective: Generate donation revenue with a one-time and monthly donation request. the work: Broker a relationship with Red Rose tea to allow for a low-value yet highly valuable insert in an outbound solicitation program. Produce a creative DM package including an emotionally engaging patient story and a free tea that “changes water […]
Heart & Stroke Nintendo Partnership

client: Heart & Stroke Foundation objective: Grow Heart & Stroke’s Healthline subscription base. the work: Created an an online contest for new and current subscribers. Negotiated and delivered a win-win partnership with Nintendo and HSF, securing 30 Wii Fit Plus Prize Packs, a key success factor for the program. results: Grew subscriber base by over […]