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Canadian Friends of Tel Aviv University’s Year End Campaign

client: Canadian Friends of Tel Aviv University objective:  Engage donors at Year End to give. the work:  Campaign strategy. Creative development for 2 direct mail packages, emails, website and social media. Data selection, landing page develoment and coding, production management with client’s printer. Worked with client to select 2 stories.  Wrote copy for all elements […]

Baycrest Memories Are Meant To Be Shared Acquisition

client: Baycrest Foundation objective:  Acquire new donors and reactivate past donors. the work:  Designed and executed a direct marketing campaign, leveraging new television creative, with interactivity and emotion to engage prospects. Provided a greater understanding of new and lapsed donors. results: Innovative creative received great reviews at all levels of the organization. 

Heart & Stroke Nintendo Partnership

client: Heart & Stroke Foundation objective:  Grow Heart & Stroke’s Healthline subscription base. the work:  Created an an online contest for new and current subscribers.  Negotiated and delivered a win-win partnership with Nintendo and HSF, securing 30 Wii Fit Plus Prize Packs, a key success factor for the program.  results: Grew subscriber base by over […]