Canadian Friends of Tel Aviv University’s Year End Campaign

client: Canadian Friends of Tel Aviv University objective: Engage donors at Year End to give. the work: Campaign strategy. Creative development for 2 direct mail packages, emails, website and social media. Data selection, landing page develoment and coding, production management with client’s printer. Worked with client to select 2 stories. Wrote copy for all elements […]
Baycrest Memories Are Meant To Be Shared Acquisition

client: Baycrest Foundation objective: Acquire new donors and reactivate past donors. the work: Designed and executed a direct marketing campaign, leveraging new television creative, with interactivity and emotion to engage prospects. Provided a greater understanding of new and lapsed donors. results: Innovative creative received great reviews at all levels of the organization.
Heart & Stroke Nintendo Partnership

client: Heart & Stroke Foundation objective: Grow Heart & Stroke’s Healthline subscription base. the work: Created an an online contest for new and current subscribers. Negotiated and delivered a win-win partnership with Nintendo and HSF, securing 30 Wii Fit Plus Prize Packs, a key success factor for the program. results: Grew subscriber base by over […]