Click to subscribe client: VitalAire Canada Inc. objective: Increase therapy compliance. Build engagement and develop loyalty to VitalAire. the work: A monthly email series differentiating VitalAire’s unique clinical positioning and providing clients relevant content to help clients manage their sleep apnea treatment. This was delivered via an all-inclusive agency approach: engagement strategy, creative development, turnkey […]
client: Computer Methods International Corp. objective: Engage prospects and drive targeted sales leads to book of demo of North America’s leading construction management software. the work: Build a presence online targeting industry decision makers with blog and social content, Google PPC and LinkedIn sponsored ads. Create and offer valuable industry content as e-books, white papers […]
client: Baycrest Foundation objective: Acquire new donors and reactivate past donors. the work: Designed and executed a direct marketing campaign, leveraging new television creative, with interactivity and emotion to engage prospects. Provided a greater understanding of new and lapsed donors. results: Innovative creative received great reviews at all levels of the organization.
client: Heart & Stroke Foundation objective: Grow Heart & Stroke’s Healthline subscription base. the work: Created an an online contest for new and current subscribers. Negotiated and delivered a win-win partnership with Nintendo and HSF, securing 30 Wii Fit Plus Prize Packs, a key success factor for the program. results: Grew subscriber base by over […]
client: Sunnybrook Foundation objective: Augment donor-base with donation request applied to initiative of donor’s choice. the work: In our role as agency of record for the Foundation, we developed an interactive DM package with an emotionally evocative envelope to engage recipients and a customizable donation experience using stickers to highlight area(s) of interest. results: Consistent […]
client: Sunnybrook Foundation objective: Grow revenue for the Veterans Centre leveraging Remembrance Day. the work: An integrated DM and social media campaign highlighting veterans. results: Effective creative with flawless execution. Donor acquisition and revenue surpassed previous year.
client: VitalAire Canada objective: Differentiate VitalAire based on its proprietary approach to helping clients manage their sleep health challenges. the work: Strategic development to map and simplify the clients’ condition management journey. Creation of the VitalAire Sleep Health Commitment (SHC) – a sub-brand and promise – supported with unique icons, colours and copy – weighted […]
client: Kids Help Phone objective: Create integrated Year End fundraisng campaign to strengthen relationships between Kids Help Phone and donors. the work: Open the Door creative, copy and complete editorial plan for every touchpoint along the donor journey. Team leadership united multiple departments and agencies. Central creation of all assets ensured consistent quality for multi-media […]
client: Charles MacPherson Associates Inc. objective: Increase enrollment for various CMA online offerings. Reduce digital friction for students around the world. the work: Custom landing pages, outbound email, social and paid media created. Creative centered on Canada’s Top Butler, Charles MacPherson, and invited prospects to “enhance your career” and “learn from the best”. Consistent messaging […]
Click to see the work client: Pharmilink Healthcare Marketing Services objective: Update branding and marketing materials to support ongoing sales efforts. the work: Attended weekly onsite at client offices as fractional CMO. Wrote and executed an annual sales enablement plan. Created new, bilingual website, rolling content calendar, e-newsletter, trade show booth, social media content and […]