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HSB Canada Video Trade Show Support client: HSB Canada objective:  Encourage conversations between HSB Canada’s teams and curious insurance industry decision makers. the work:  Conceive and design a trade show user experience  featuring a vertical video panel at the core of a 20’ horizontal booth wall. Edit and reformat recent video work featuring HSB’s breadth of innovation at industry trade […]

HSB Canada TRusT Launch

Click to see the work client: HSB Canada objective:  Create engagement around new “acronym” sub-brand:  TRusT or Technical Risk Underwriting Solutions Team the work:  Create a visual mnemonic that explains the TRusT acronym. Support with collateral material, new video and new trade show booth. results: Best tradeshow presence ever strongly reinforcing client’s new branding and […]

Pharmilink Marketing

Click to see the work client: Pharmilink Healthcare Marketing Services objective:  Update branding and marketing materials to support ongoing sales efforts. the work:  Attended weekly onsite at client offices as fractional CMO. Wrote and executed an annual sales enablement plan.  Created new, bilingual website, rolling content calendar, e-newsletter, trade show booth, social media content and […]