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CMiC LinkedIn Lead Generation Campaign

client: Computer Methods International Corp. objective:  Engage prospects and drive targeted sales leads to book of demo of North America’s leading construction management software. the work:  Build a presence online targeting industry decision makers with blog and social content, Google PPC and LinkedIn sponsored ads. Create and offer valuable industry content as e-books, white papers […]

Baycrest Memories Are Meant To Be Shared Acquisition

client: Baycrest Foundation objective:  Acquire new donors and reactivate past donors. the work:  Designed and executed a direct marketing campaign, leveraging new television creative, with interactivity and emotion to engage prospects. Provided a greater understanding of new and lapsed donors. results: Innovative creative received great reviews at all levels of the organization. 

VitalAire Sleep Health Commitment Branding

client: VitalAire Canada objective: Differentiate VitalAire based on its proprietary approach to helping clients manage their sleep health challenges. the work:  Strategic development to map and simplify the clients’ condition management journey. Creation of the VitalAire Sleep Health Commitment (SHC) – a sub-brand and promise – supported with unique icons, colours and copy – weighted […]

VitalAire In-Branch Branding

client: VitalAire Canada objective: Developed in-branch point of sale material to strengthen and reinforce VitalAire’s leadership. the work:  Develop impactful posters with key brand messages and flexible lug-ons with secondary messaging to promote marketing or in-branch activities. Sourced an easy to install and use frame and communicated clearly with staff to ensure branch compliance. results: […]

VitalAire Mobile Branding

client: VitalAire Canada Inc. objective: Enhance local awareness by extending new uniform branding to all mobile fleet assets. the work:  Liaise with client, vehicle wrap production vendor and fleet manager. Explore concepts, finalize options and deploy to all vehicle formats and brands. results: Updated mobile branding assets across the country.

Kids Help Phone Year End Fundraising

client: Kids Help Phone objective:  Create integrated Year End fundraisng campaign to strengthen relationships between Kids Help Phone and donors. the work:  Open the Door creative, copy and complete editorial plan for every touchpoint along the donor journey. Team leadership united multiple departments and agencies. Central creation of all assets ensured consistent quality for multi-media […]

HSB Canada New Brand Identity

Click to view the video client: HSB Canada objective:  Rebrand the Boiler Inspection and Insurance Company of Canada the work:  Engage early with the US-based brand agency. Work closely with the Canadian marketing and leadership teams. Interpret and apply new Munich RE global brand standards for the bilingual, Canadian market. results: All new corporate collateral. […]

Church & Dwight Canada Event Management

client: Church & Dwight objective:  Flawless execution of the annual offsite conference designed to unify go-to-market teams behind a common commercial plan. Help 10 power brands inspire the channel to reach sales objectives. the work:  Worked closely with key brands to understand their plans, finalize their strategies, craft their “pitches’ and nail their presentations. Facilitate […]

HSB Canada TRusT Launch

Click to see the work client: HSB Canada objective:  Create engagement around new “acronym” sub-brand:  TRusT or Technical Risk Underwriting Solutions Team the work:  Create a visual mnemonic that explains the TRusT acronym. Support with collateral material, new video and new trade show booth. results: Best tradeshow presence ever strongly reinforcing client’s new branding and […]

HSB Canada New Product Launch

Click to view the video client: HSB Canada objective:  Support launch of Commercial Service Line – new insurance product which protects building owners. the work:  Develop branding, sales collateral and a content plan to support the new offering. Consult with client on options to visually portray underground service line breakages without breaking the bank. Champion […]