CMA – Website Transition
Click to see the work client: Charles MacPherson Associates Inc. objective: Transition HubSpot website to the WordPress platform. Integrate with new CRM solution. the work: Plan for, configure and work with client to integrate ZOHO CRM into their business processes, tech stack and website. Duplicate existing web content, design and user experience in WordPress, add […]
CMA – Online Academy Promotion
client: Charles MacPherson Associates Inc. objective: Increase enrollment for various CMA online offerings. Reduce digital friction for students around the world. the work: Custom landing pages, outbound email, social and paid media created. Creative centered on Canada’s Top Butler, Charles MacPherson, and invited prospects to “enhance your career” and “learn from the best”. Consistent messaging […]
Pharmilink Marketing
Click to see the work client: Pharmilink Healthcare Marketing Services objective: Update branding and marketing materials to support ongoing sales efforts. the work: Attended weekly onsite at client offices as fractional CMO. Wrote and executed an annual sales enablement plan. Created new, bilingual website, rolling content calendar, e-newsletter, trade show booth, social media content and […]
ORT Canada – Golf Events (2021-2023)
client: ORT Canada objective: Support regional fundraising events to maximize attendance and awareness amongst a very narrow target audience. the work: Promoted golf events via multiple channels including email, social and paid media, and website banners. Delivered a consistent visual approach. Ensured all copy was succinct, clear, and on brand. results: Sold out events raised […]
ORT Canada – Website Creation
Click to see the work client: ORT Canada objective: Replace 3 outdated regional websites with one freshly branded national site. the work: Built new WordPress website. Applied new global brand standards. Created new user journey. Wrote much new content. Allowed for regional event focus. Centralized national content including the reason to give, ORT history, leadership, […]
VitalAire Retail Branch Standards
client: VitalAire Canada Inc. objective: Enhance the brand experience for clients and their loved ones at over 100 healthcare clinics. the work: Lead evaluation process with the brand, procurement and retail teams. Develop and workshop a range of concepts. Specify colours, furniture, fixtures and signage. Test everything in a live space. Design and deploy new […]