Click to subscribe client: VitalAire Canada Inc. objective: Increase therapy compliance. Build engagement and develop loyalty to VitalAire. the work: A monthly email series differentiating VitalAire’s unique clinical positioning and providing clients relevant content to help clients manage their sleep apnea treatment. This was delivered via an all-inclusive agency approach: engagement strategy, creative development, turnkey […]
client: Baycrest Foundation objective: Acquire new donors and reactivate past donors. the work: Designed and executed a direct marketing campaign, leveraging new television creative, with interactivity and emotion to engage prospects. Provided a greater understanding of new and lapsed donors. results: Innovative creative received great reviews at all levels of the organization.
client: VitalAire Canada objective: Differentiate VitalAire based on its proprietary approach to helping clients manage their sleep health challenges. the work: Strategic development to map and simplify the clients’ condition management journey. Creation of the VitalAire Sleep Health Commitment (SHC) – a sub-brand and promise – supported with unique icons, colours and copy – weighted […]
client: VitalAire Canada objective: Developed in-branch point of sale material to strengthen and reinforce VitalAire’s leadership. the work: Develop impactful posters with key brand messages and flexible lug-ons with secondary messaging to promote marketing or in-branch activities. Sourced an easy to install and use frame and communicated clearly with staff to ensure branch compliance. results: […]
client: VitalAire Canada Inc. objective: Enhance local awareness by extending new uniform branding to all mobile fleet assets. the work: Liaise with client, vehicle wrap production vendor and fleet manager. Explore concepts, finalize options and deploy to all vehicle formats and brands. results: Updated mobile branding assets across the country.
Click to see the work client: Pharmilink Healthcare Marketing Services objective: Update branding and marketing materials to support ongoing sales efforts. the work: Attended weekly onsite at client offices as fractional CMO. Wrote and executed an annual sales enablement plan. Created new, bilingual website, rolling content calendar, e-newsletter, trade show booth, social media content and […]
client: VitalAire Canada Inc. objective: Enhance the brand experience for clients and their loved ones at over 100 healthcare clinics. the work: Lead evaluation process with the brand, procurement and retail teams. Develop and workshop a range of concepts. Specify colours, furniture, fixtures and signage. Test everything in a live space. Design and deploy new […]