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VitalAire SleepTalk

Click to subscribe client: VitalAire Canada Inc. objective:  Increase therapy compliance. Build engagement and develop loyalty to VitalAire. the work:  A monthly email series differentiating VitalAire’s unique clinical positioning and providing clients relevant content to help clients manage their sleep apnea treatment. This was delivered via an all-inclusive agency approach: engagement strategy, creative development, turnkey […]

Baycrest Memories Are Meant To Be Shared Acquisition

client: Baycrest Foundation objective:  Acquire new donors and reactivate past donors. the work:  Designed and executed a direct marketing campaign, leveraging new television creative, with interactivity and emotion to engage prospects. Provided a greater understanding of new and lapsed donors. results: Innovative creative received great reviews at all levels of the organization. 

VitalAire Sleep Health Commitment Branding

client: VitalAire Canada objective: Differentiate VitalAire based on its proprietary approach to helping clients manage their sleep health challenges. the work:  Strategic development to map and simplify the clients’ condition management journey. Creation of the VitalAire Sleep Health Commitment (SHC) – a sub-brand and promise – supported with unique icons, colours and copy – weighted […]

VitalAire In-Branch Branding

client: VitalAire Canada objective: Developed in-branch point of sale material to strengthen and reinforce VitalAire’s leadership. the work:  Develop impactful posters with key brand messages and flexible lug-ons with secondary messaging to promote marketing or in-branch activities. Sourced an easy to install and use frame and communicated clearly with staff to ensure branch compliance. results: […]

VitalAire Mobile Branding

client: VitalAire Canada Inc. objective: Enhance local awareness by extending new uniform branding to all mobile fleet assets. the work:  Liaise with client, vehicle wrap production vendor and fleet manager. Explore concepts, finalize options and deploy to all vehicle formats and brands. results: Updated mobile branding assets across the country.

Pharmilink Marketing

Click to see the work client: Pharmilink Healthcare Marketing Services objective:  Update branding and marketing materials to support ongoing sales efforts. the work:  Attended weekly onsite at client offices as fractional CMO. Wrote and executed an annual sales enablement plan.  Created new, bilingual website, rolling content calendar, e-newsletter, trade show booth, social media content and […]

VitalAire Retail Branch Standards

client: VitalAire Canada Inc. objective:  Enhance the brand experience for clients and their loved ones at over 100 healthcare clinics. the work:  Lead evaluation process with the brand, procurement and retail teams. Develop and workshop a range of concepts. Specify colours, furniture, fixtures and signage. Test everything in a live space. Design and deploy new […]