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CMiC LinkedIn Lead Generation Campaign

client: Computer Methods International Corp. objective:  Engage prospects and drive targeted sales leads to book of demo of North America’s leading construction management software. the work:  Build a presence online targeting industry decision makers with blog and social content, Google PPC and LinkedIn sponsored ads. Create and offer valuable industry content as e-books, white papers […]

HSB Canada New Brand Identity

Click to view the video client: HSB Canada objective:  Rebrand the Boiler Inspection and Insurance Company of Canada the work:  Engage early with the US-based brand agency. Work closely with the Canadian marketing and leadership teams. Interpret and apply new Munich RE global brand standards for the bilingual, Canadian market. results: All new corporate collateral. […]

HSB Canada Video Trade Show Support client: HSB Canada objective:  Encourage conversations between HSB Canada’s teams and curious insurance industry decision makers. the work:  Conceive and design a trade show user experience  featuring a vertical video panel at the core of a 20’ horizontal booth wall. Edit and reformat recent video work featuring HSB’s breadth of innovation at industry trade […]

Church & Dwight Canada Event Management

client: Church & Dwight objective:  Flawless execution of the annual offsite conference designed to unify go-to-market teams behind a common commercial plan. Help 10 power brands inspire the channel to reach sales objectives. the work:  Worked closely with key brands to understand their plans, finalize their strategies, craft their “pitches’ and nail their presentations. Facilitate […]

HSB Canada TRusT Launch

Click to see the work client: HSB Canada objective:  Create engagement around new “acronym” sub-brand:  TRusT or Technical Risk Underwriting Solutions Team the work:  Create a visual mnemonic that explains the TRusT acronym. Support with collateral material, new video and new trade show booth. results: Best tradeshow presence ever strongly reinforcing client’s new branding and […]

HSB Canada New Product Launch

Click to view the video client: HSB Canada objective:  Support launch of Commercial Service Line – new insurance product which protects building owners. the work:  Develop branding, sales collateral and a content plan to support the new offering. Consult with client on options to visually portray underground service line breakages without breaking the bank. Champion […]

CMA – Website Transition

Click to see the work client: Charles MacPherson Associates Inc. objective:  Transition HubSpot website to the WordPress platform. Integrate with new CRM solution. the work:  Plan for, configure and work with client to integrate ZOHO CRM into their business processes, tech stack and website. Duplicate existing web content, design and user experience in WordPress, add […]

Pharmilink Marketing

Click to see the work client: Pharmilink Healthcare Marketing Services objective:  Update branding and marketing materials to support ongoing sales efforts. the work:  Attended weekly onsite at client offices as fractional CMO. Wrote and executed an annual sales enablement plan.  Created new, bilingual website, rolling content calendar, e-newsletter, trade show booth, social media content and […]