Pharmilink Marketing
Click to see the work client: Pharmilink Healthcare Marketing Services objective: Update branding and marketing materials to support ongoing sales efforts. the work: Attended weekly onsite at client offices as fractional CMO. Wrote and executed an annual sales enablement plan. Created new, bilingual website, rolling content calendar, e-newsletter, trade show booth, social media content and […]
ORT Canada – Golf Events (2021-2023)
client: ORT Canada objective: Support regional fundraising events to maximize attendance and awareness amongst a very narrow target audience. the work: Promoted golf events via multiple channels including email, social and paid media, and website banners. Delivered a consistent visual approach. Ensured all copy was succinct, clear, and on brand. results: Sold out events raised […]
ORT Canada – Website Creation
Click to see the work client: ORT Canada objective: Replace 3 outdated regional websites with one freshly branded national site. the work: Built new WordPress website. Applied new global brand standards. Created new user journey. Wrote much new content. Allowed for regional event focus. Centralized national content including the reason to give, ORT history, leadership, […]
VitalAire SleepTalk
Click to subscribe client: VitalAire Canada Inc. objective: Increase therapy compliance. Build engagement and develop loyalty to VitalAire. the work: A monthly email series differentiating VitalAire’s unique clinical positioning and providing clients relevant content to help clients manage their sleep apnea treatment. This was delivered via an all-inclusive agency approach: engagement strategy, creative development, turnkey […]
Canadian Friends of Tel Aviv University’s Year End Campaign
client: Canadian Friends of Tel Aviv University objective: Engage donors at Year End to give. the work: Campaign strategy. Creative development for 2 direct mail packages, emails, website and social media. Data selection, landing page develoment and coding, production management with client’s printer. Worked with client to select 2 stories. Wrote copy for all elements […]
Baycrest Memories Are Meant To Be Shared Acquisition
client: Baycrest Foundation objective: Acquire new donors and reactivate past donors. the work: Designed and executed a direct marketing campaign, leveraging new television creative, with interactivity and emotion to engage prospects. Provided a greater understanding of new and lapsed donors. results: Innovative creative received great reviews at all levels of the organization.