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HSB Canada Go Further Brand Campaign

Click to view the video client: HSB Canada objective:  Show HSB Canada people delivering meaningful holistic solutions that extend beyond just an insurance policy. the work:  Capture stories on camera from 5 key HSB staff, sharing how Going Further is one more way HSB provides value. Edit the content to connect it to HSB’s unique […]

VitalAire SleepTalk

Click to subscribe client: VitalAire Canada Inc. objective:  Increase therapy compliance. Build engagement and develop loyalty to VitalAire. the work:  A monthly email series differentiating VitalAire’s unique clinical positioning and providing clients relevant content to help clients manage their sleep apnea treatment. This was delivered via an all-inclusive agency approach: engagement strategy, creative development, turnkey […]

CMiC LinkedIn Lead Generation Campaign

client: Computer Methods International Corp. objective:  Engage prospects and drive targeted sales leads to book of demo of North America’s leading construction management software. the work:  Build a presence online targeting industry decision makers with blog and social content, Google PPC and LinkedIn sponsored ads. Create and offer valuable industry content as e-books, white papers […]

Baycrest Memories Are Meant To Be Shared Acquisition

client: Baycrest Foundation objective:  Acquire new donors and reactivate past donors. the work:  Designed and executed a direct marketing campaign, leveraging new television creative, with interactivity and emotion to engage prospects. Provided a greater understanding of new and lapsed donors. results: Innovative creative received great reviews at all levels of the organization. 

VitalAire Sleep Health Commitment Branding

client: VitalAire Canada objective: Differentiate VitalAire based on its proprietary approach to helping clients manage their sleep health challenges. the work:  Strategic development to map and simplify the clients’ condition management journey. Creation of the VitalAire Sleep Health Commitment (SHC) – a sub-brand and promise – supported with unique icons, colours and copy – weighted […]

Kids Help Phone Year End Fundraising

client: Kids Help Phone objective:  Create integrated Year End fundraising campaign to strengthen relationships between Kids Help Phone and donors. the work:  Open the Door creative, copy and complete editorial plan for every touchpoint along the donor journey. Team leadership united multiple departments and agencies. Central creation of all assets ensured consistent quality for multi-media […]

HSB Canada New Brand Identity

Click to view the video client: HSB Canada objective:  Rebrand the Boiler Inspection and Insurance Company of Canada the work:  Engage early with the US-based brand agency. Work closely with the Canadian marketing and leadership teams. Interpret and apply new Munich RE global brand standards for the bilingual, Canadian market. results: All new corporate collateral. […]

HSB Canada Video Trade Show Support client: HSB Canada objective:  Encourage conversations between HSB Canada’s teams and curious insurance industry decision makers. the work:  Conceive and design a trade show user experience  featuring a vertical video panel at the core of a 20’ horizontal booth wall. Edit and reformat recent video work featuring HSB’s breadth of innovation at industry trade […]

HSB Canada TRusT Launch

Click to see the work client: HSB Canada objective:  Create engagement around new “acronym” sub-brand:  TRusT or Technical Risk Underwriting Solutions Team the work:  Create a visual mnemonic that explains the TRusT acronym. Support with collateral material, new video and new trade show booth. results: Best tradeshow presence ever strongly reinforcing client’s new branding and […]

HSB Canada New Product Launch

Click to view the video client: HSB Canada objective:  Support launch of Commercial Service Line – new insurance product which protects building owners. the work:  Develop branding, sales collateral and a content plan to support the new offering. Consult with client on options to visually portray underground service line breakages without breaking the bank. Champion […]