HSB Canada Go Further Brand Campaign
Click to view the video client: HSB Canada objective: Show HSB Canada people delivering meaningful holistic solutions that extend beyond just an insurance policy. the work: Capture stories on camera from 5 key HSB staff, sharing how Going Further is one more way HSB provides value. Edit the content to connect it to HSB’s unique […]
HSB Canada New Brand Identity
Click to view the video client: HSB Canada objective: Rebrand the Boiler Inspection and Insurance Company of Canada the work: Engage early with the US-based brand agency. Work closely with the Canadian marketing and leadership teams. Interpret and apply new Munich RE global brand standards for the bilingual, Canadian market. results: All new corporate collateral. […]
CMiC LinkedIn Lead Generation Campaign
client: Computer Methods International Corp. objective: Engage prospects and drive targeted sales leads to book of demo of North America’s leading construction management software. the work: Build a presence online targeting industry decision makers with blog and social content, Google PPC and LinkedIn sponsored ads. Create and offer valuable industry content as e-books, white papers […]
HSB Canada Video Trade Show Support
https://thinkdo.ca/wp-content/uploads/2023/10/HSB-RIMS-Booth-2022.mp4 client: HSB Canada objective: Encourage conversations between HSB Canada’s teams and curious insurance industry decision makers. the work: Conceive and design a trade show user experience featuring a vertical video panel at the core of a 20’ horizontal booth wall. Edit and reformat recent video work featuring HSB’s breadth of innovation at industry trade […]
Church & Dwight Canada Event Management
client: Church & Dwight objective: Flawless execution of the annual offsite conference designed to unify go-to-market teams behind a common commercial plan. Help 10 power brands inspire the channel to reach sales objectives. the work: Worked closely with key brands to understand their plans, finalize their strategies, craft their “pitches’ and nail their presentations. Facilitate […]
HSB Canada TRusT Launch
Click to see the work client: HSB Canada objective: Create engagement around new “acronym” sub-brand: TRusT or Technical Risk Underwriting Solutions Team the work: Create a visual mnemonic that explains the TRusT acronym. Support with collateral material, new video and new trade show booth. results: Best tradeshow presence ever strongly reinforcing client’s new branding and […]
HSB Canada New Product Launch
Click to view the video client: HSB Canada objective: Support launch of Commercial Service Line – new insurance product which protects building owners. the work: Develop branding, sales collateral and a content plan to support the new offering. Consult with client on options to visually portray underground service line breakages without breaking the bank. Champion […]
Pharmilink Marketing
Click to see the work client: Pharmilink Healthcare Marketing Services objective: Update branding and marketing materials to support ongoing sales efforts. the work: Attended weekly onsite at client offices as fractional CMO. Wrote and executed an annual sales enablement plan. Created new, bilingual website, rolling content calendar, e-newsletter, trade show booth, social media content and […]
VitalAire Retail Branch Standards
client: VitalAire Canada Inc. objective: Enhance the brand experience for clients and their loved ones at over 100 healthcare clinics. the work: Lead evaluation process with the brand, procurement and retail teams. Develop and workshop a range of concepts. Specify colours, furniture, fixtures and signage. Test everything in a live space. Design and deploy new […]