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VitalAire SleepTalk

Click to subscribe client: VitalAire Canada Inc. objective:  Increase therapy compliance. Build engagement and develop loyalty to VitalAire. the work:  A monthly email series differentiating VitalAire’s unique clinical positioning and providing clients relevant content to help clients manage their sleep apnea treatment. This was delivered via an all-inclusive agency approach: engagement strategy, creative development, turnkey […]

CMiC LinkedIn Lead Generation Campaign

client: Computer Methods International Corp. objective:  Engage prospects and drive targeted sales leads to book of demo of North America’s leading construction management software. the work:  Build a presence online targeting industry decision makers with blog and social content, Google PPC and LinkedIn sponsored ads. Create and offer valuable industry content as e-books, white papers […]

Sunnybrook Foundation Operation Raise a Flag

client: Sunnybrook Foundation objective:  Grow revenue for the Veterans Centre leveraging Remembrance Day. the work:  An integrated DM and social media campaign highlighting veterans. results: Effective creative with flawless execution. Donor acquisition and revenue surpassed previous year. 

VitalAire Sleep Health Commitment Branding

client: VitalAire Canada objective: Differentiate VitalAire based on its proprietary approach to helping clients manage their sleep health challenges. the work:  Strategic development to map and simplify the clients’ condition management journey. Creation of the VitalAire Sleep Health Commitment (SHC) – a sub-brand and promise – supported with unique icons, colours and copy – weighted […]

Kids Help Phone Year End Fundraising

client: Kids Help Phone objective:  Create integrated Year End fundraisng campaign to strengthen relationships between Kids Help Phone and donors. the work:  Open the Door creative, copy and complete editorial plan for every touchpoint along the donor journey. Team leadership united multiple departments and agencies. Central creation of all assets ensured consistent quality for multi-media […]

CMA – Website Transition

Click to see the work client: Charles MacPherson Associates Inc. objective:  Transition HubSpot website to the WordPress platform. Integrate with new CRM solution. the work:  Plan for, configure and work with client to integrate ZOHO CRM into their business processes, tech stack and website. Duplicate existing web content, design and user experience in WordPress, add […]

CMA – Online Academy Promotion

client: Charles MacPherson Associates Inc. objective:  Increase enrollment for various CMA online offerings. Reduce digital friction for students around the world. the work:  Custom landing pages, outbound email, social and paid media created. Creative centered on  Canada’s Top Butler, Charles MacPherson, and invited prospects to “enhance your career” and “learn from the best”. Consistent messaging […]

Pharmilink Marketing

Click to see the work client: Pharmilink Healthcare Marketing Services objective:  Update branding and marketing materials to support ongoing sales efforts. the work:  Attended weekly onsite at client offices as fractional CMO. Wrote and executed an annual sales enablement plan.  Created new, bilingual website, rolling content calendar, e-newsletter, trade show booth, social media content and […]

ORT Canada – Golf Events (2021-2023)

client: ORT Canada objective: Support regional fundraising events to maximize attendance and awareness amongst a very narrow target audience. the work:  Promoted golf events via multiple channels including email,  social and paid media, and website banners. Delivered a consistent visual approach. Ensured all copy was succinct, clear, and on brand. results: Sold out events raised […]

ORT Canada – Website Creation

Click to see the work client: ORT Canada objective:  Replace 3 outdated regional websites with one freshly branded national site. the work:  Built new WordPress website. Applied new global brand standards.  Created new user journey. Wrote much new content. Allowed for regional event focus. Centralized national content including the reason to give, ORT history, leadership, […]