Fundraising – thinkdo

Category Archives: Fundraising

Kids Help Phone Year End Fundraising

Posted by Marty

client

Kids Help Phone

objective

Create integrated Year End fundraisng campaign to strengthen relationships between Kids Help Phone and donors

concept

Open the Door creative, copy and complete editorial plan for every touchpoint along the donor journey

results

Memorable creative offers multiple options to support and engage donors at new microsite

thinkdodifference

Team leadership united multiple departments and agencies. Central creation of all assets ensured consistent quality for multi-media support.

Tags: Fundraising, Year End Campaign
Categories: Brand Activation, Case Studies, Copy, Creative Marketing Strategy, Donor Engagement, Donor Retention, Email, Fundraising, Insight, Not for Profit, Online, User Experience, Video, Website

Kids Help Phone Event Communication

Posted by Franca Calabro

client

Kids Help Phone

objective

To create event awareness in British Columbia while fundraising to support Kids Help Phone growth goals

concept

Light the Way for Kids with standout event creative during a busy festive season

results

Creative was extended across all channels including: direct mail, print, web, social and on-site signage

thinkdoDELIVERS – Kids Help Phone Event Communication

thinkdodifference

Consistent messaging for greater impact and retention to build awareness

Categories: Advertisements, Case Studies, Corporate Partnership, Direct Mail, Donor Engagement, Email, Fundraising, Not for Profit

YMCA Year End Direct Mail

Posted by Franca Calabro

client

YMCA of Greater Toronto

objective

To develop and clearly articulate the case for support to fee-paying members

concept

Engaging multi-fold acquisition package tells four stories about four unique service delivery areas to four different donor prospects

results

Impactful creative resulting in a 4x greater response rate than previous year’s effort

thinkdoDELIVERS – YMCA Year End Direct Mail

thinkdodifference

Lead clients, creative teams and printers to develop impactful creative that exceeds objectives on a fixed budget

Categories: Case Studies, Copy, Direct Mail, Donor Acquisition, Donor Retention, Fundraising, Not for Profit

Sunnybrook Foundation Mid Level Giving Program

Posted by Marty

client

Sunnybrook Foundation

objective

Recognize mid-level donors to build relationships and revenue

concept

Original Wilket Creek work of art as key design element. Detailed program benefits for members

results

Clarity of positioning and impactful creative

thinkdoDELIVERS – Wilket Creek Mid-Level Recognition

thinkdodifference

Understanding the competitive environment and an intimate client-agency working relationship helped create a donor centric program to drive results

Categories: Branding, Case Studies, Creative Marketing Strategy, Direct Mail, Donor Engagement, Donor Retention, Fundraising, Not for Profit

Sunnybrook Foundation Raise a Flag Campaign

Posted by Marty

client

Sunnybrook Foundation

objective

Grow revenue for the Veterans Centre leveraging Remembrance Day

concept

An integrated DM and social media campaign highlighting veterans

results

Donor acquisition and revenue surpassed previous year

thinkdoDELIVERS – Sunnybrook Foundation Raise a Flag Campaign

thinkdodifference

Effective creative with flawless execution

Categories: Direct Mail, Donor Acquisition, Donor Engagement, Event Management, Fundraising, Not for Profit

Sunnybrook Foundation Mission Acquisition Direct Mail

Posted by Marty

client

Sunnybrook Foundation

objective

Augment donor-base with donation request applied to initiative of donor’s choice

concept

Develop an interactive DM package with an emotionally evocative envelope to engage recipients and a customizable donation experience using stickers to highlight area(s) of interest

results

Consistent response rate overall but higher than expected response rates from external data lists. Also resulted in the third highest donation amount per donor and per gift from all acquisition mailings in the last 3 years

thinkdoDELIVERS – Sunnybrook Foundation Mission Acquisition Direct Mail

thinkdodifference

An innovative creation reinforced by a results-driven marketing approach

Categories: Case Studies, Creative Marketing Strategy, Direct Mail, Donor Acquisition, Fundraising, Not for Profit

Sunnybrook Foundation Summer Appeal Direct Mail

Posted by Marty

client

Sunnybrook Foundation

objective

Generate donation revenue with a one- time and monthly donation request

concept

A creative DM package including an emotionally engaging patient story and a tea bag that changes water in the same way one can change outcomes for others

results

Generated higher revenue per donor versus previous three years of house mailings