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Kids Help Phone Year End Fundraising

Posted by Marty
client
Kids Help Phone
objective
Create integrated Year End fundraisng campaign to strengthen relationships between Kids Help Phone and donors

concept
Open the Door creative, copy and complete editorial plan for every touchpoint along the donor journey
results
Memorable creative offers multiple options to support and engage donors at new microsite
thinkdodifference

Team leadership united multiple departments and agencies. Central creation of all assets ensured consistent quality for multi-media support.

 

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Categories: Brand Activation, Case Studies, Copy, Creative Marketing Strategy, Donor Engagement, Donor Retention, Email, Fundraising, Insight, Not for Profit, Online, User Experience, Video, Website

Kids Help Phone Event Communication

Posted by Franca Calabro
client
Kids Help Phone
objective
To create event awareness in British Columbia while fundraising to support Kids Help Phone growth goals

concept
Light the Way for Kids with standout event creative during a busy festive season
results
Creative was extended across all channels including: direct mail, print, web, social and on-site signage
thinkdodifference

Consistent messaging for greater impact and retention to build awareness

Categories: Advertisements, Case Studies, Corporate Partnership, Direct Mail, Donor Engagement, Email, Fundraising, Not for Profit

YMCA Year End Direct Mail

Posted by Franca Calabro
client
YMCA of Greater Toronto
objective
To develop and clearly articulate the case for support to fee-paying members
concept
Engaging multi-fold acquisition package tells four stories about four unique service delivery areas to four different donor prospects

results
Impactful creative resulting in a 4x greater response rate than previous year’s effort
thinkdodifference

Lead clients, creative teams and printers to develop impactful creative that exceeds objectives on a fixed budget

Categories: Case Studies, Copy, Direct Mail, Donor Acquisition, Donor Retention, Fundraising, Not for Profit

Sunnybrook Foundation Mid Level Giving Program

Posted by Marty
client
Sunnybrook Foundation
objective
Recognize mid-level donors to build relationships and revenue

concept
Original Wilket Creek work of art as key design element. Detailed program benefits for members

results
Clarity of positioning and impactful creative
thinkdodifference

Understanding the competitive environment and an intimate client-agency working relationship helped create a donor centric program to drive results

Categories: Branding, Case Studies, Creative Marketing Strategy, Direct Mail, Donor Engagement, Donor Retention, Fundraising, Not for Profit

Sunnybrook Foundation Mission Acquisition Direct Mail

Posted by Marty
 
client
Sunnybrook Foundation
objective
Augment donor-base with donation request applied to initiative of donor’s choice
concept
Develop an interactive DM package with an emotionally evocative envelope to engage recipients and a customizable donation experience using stickers to highlight area(s) of interest
results
Consistent response rate overall but higher than expected response rates from external data lists. Also resulted in the third highest donation amount per donor and per gift from all acquisition mailings in the last 3 years
thinkdodifference

An innovative creation reinforced by a results-driven marketing approach

Categories: Case Studies, Creative Marketing Strategy, Direct Mail, Donor Acquisition, Fundraising, Not for Profit

Sunnybrook Foundation Summer Appeal Direct Mail

Posted by Marty
 
client
Sunnybrook Foundation
objective
Generate donation revenue with a one- time and monthly donation request
concept
A creative DM package including an emotionally engaging patient story and a tea bag that changes water in the same way one can change outcomes for others
results
Generated higher revenue per donor versus previous three years of house mailings
thinkdodifference

Thinking outside the box, securing the tea and delivering great results

Categories: Case Studies, Creative Marketing Strategy, Direct Mail, Donor Acquisition, Donor Retention, Fundraising, Not for Profit

Western DM

Posted by Marty

 

 

 

client

Western University
objective
Grow revenue and alumni participation
concept
Make the multiplier the hero. Test lift note to lapsed audience
results
Lifted revenue by 75%, donor engagement by 72%.
thinkdodifference

Strong strategic direction from brief to art that resulted in a strong creative package with increased personalization

Categories: Case Studies, Direct Mail, Donor Engagement, Donor Retention, Fundraising

Heart & Stroke Foundation Stroke Month

Posted by Marty

 

client
Heart & Stroke Foundation
objective
Grow revenue during Stroke Month
concept
Develop a campaign theme to give program a sense of importance and urgency
results
Exceeded Campaign donation goal
thinkdodifference

Holistic approach to campaign including social media strategy, e-blast design, website optimization, and new audience test.

Categories: Branding, Case Studies, Creative Marketing Strategy, Donor Acquisition, Donor Engagement, Email, Fundraising, Not for Profit, Online, Optimization, Website

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