Kids Help Phone Year End Fundraising
client: Kids Help Phone objective: Create integrated Year End fundraising campaign to strengthen relationships between Kids Help Phone and donors. the work: Open the Door creative, copy and complete editorial plan for every touchpoint along the donor journey. Team leadership united multiple departments and agencies. Central creation of all assets ensured consistent quality for multi-media […]
Sunnybrook Foundation Operation Raise a Flag
client: Sunnybrook Foundation objective: Grow revenue for the Veterans Centre leveraging Remembrance Day. the work: An integrated DM and social media campaign highlighting veterans. results: Effective creative with flawless execution. Donor acquisition and revenue surpassed previous year.
Sunnybrook Foundation Mid Level Giving Program
client: Sunnybrook Foundation objective: Recognize mid-level donors to build relationships and support. the work: Conduct an analysis of the competitive giving environment. Adapt the case for giving for the mid-level donor group. Commission original Wilket Creek work of art as key design element. Detail the program benefits for members. Create copy and artwork for brochure, […]
YMCA Year End Direct Mail
client: YMCA of Greater Toronto objective: To develop and clearly articulate the case for support to fee-paying members. the work: Lead clients, creative teams and printers to develop impactful creative on a fixed budget. Produce an engaging multi-fold acquisition package that tells four stories about four unique service delivery areas to four different donor prospects. […]
Sunnybrook Foundation Mission Acquisition Direct Mail
client: Sunnybrook Foundation objective: Augment donor-base with donation request applied to initiative of donor’s choice. the work: In our role as agency of record for the Foundation, we developed an interactive DM package with an emotionally evocative envelope to engage recipients and a customizable donation experience using stickers to highlight area(s) of interest. results: Consistent […]
VitalAire Sleep Health Commitment Branding
client: VitalAire Canada objective: Differentiate VitalAire based on its proprietary approach to helping clients manage their sleep health challenges. the work: Strategic development to map and simplify the clients’ condition management journey. Creation of the VitalAire Sleep Health Commitment (SHC) – a sub-brand and promise – supported with unique icons, colours and copy – weighted […]
VitalAire In-Branch Branding
client: VitalAire Canada objective: Educate clients and prospects and clients inside VitalAire’s retail environment. Strengthen and reinforce VitalAire’s leadership in sleep care. the work: Develop impactful posters with key brand messages and flexible lug-ons featuring secondary messaging to promote marketing or in-branch activities. Source user friendly fixtures. Communicate clearly with staff to ensure branch compliance. […]
VitalAire Mobile Branding
client: VitalAire Canada Inc. objective: Enhance local awareness by extending new uniform branding to all mobile fleet assets. the work: Liaise with client, vehicle wrap production vendor and fleet manager. Explore concepts, finalize options and deploy to all vehicle formats and brands. results: Updated mobile branding assets across the country.
CMA – Website Transition
Click to see the work client: Charles MacPherson Associates Inc. objective: Transition HubSpot website to the WordPress platform. Integrate with new CRM solution. the work: Plan for, configure and work with client to integrate ZOHO CRM into their business processes, tech stack and website. Duplicate existing web content, design and user experience in WordPress, add […]
CMA – Online Academy Promotion
client: Charles MacPherson Associates Inc. objective: Increase enrollment for various CMA online offerings. Reduce digital friction for students around the world. the work: Custom landing pages, outbound email, social and paid media created. Creative centered on Canada’s Top Butler, Charles MacPherson, and invited prospects to “enhance your career” and “learn from the best”. Consistent messaging […]