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Please find below examples of the inspiring brand activation thinkdo has delivered for some of Canada’s leading brands.
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client:

Pharmilink Healthcare Marketing Services

objective: 

Update branding and marketing materials to support ongoing sales efforts.

the work: 

Attended weekly onsite at client offices as fractional CMO. Wrote and executed an annual sales enablement plan.  Created new, bilingual website, rolling content calendar, e-newsletter, trade show booth, social media content and paid media to engage and increase followers and support sales efforts. Highlighted Pharmilink’s experience in helping pharma marketers connect with the right health care practitioners to support their brands.  Brand story revised to support macro themes: Freshest Data, Trusted Partner, Flexible Selective Sampling, Warm and Knowledgeable Experts and Cost Savings and Efficiencies.

results:

Improved digital footprint. Heightened awareness with new website & fresh content, delivered weekly. Quarterly newsletter featuring client and industry insights beat industry standard engagement metrics. and distributed. Regular contact ensured that all issues were dealt with quickly and that any adjustments to messaging happened immediately.

client:

Church & Dwight

objective: 

Flawless execution of the annual offsite conference designed to unify go-to-market teams behind a common commercial plan. Help 10 power brands inspire the channel to reach sales objectives.

the work: 

Worked closely with key brands to understand their plans, finalize their strategies, craft their “pitches’ and nail their presentations. Facilitate connections between SLT, marketing department, internal sales and external broker organization. Produce 3 days of engaging content, including video and slides.

results:

The result was an engaged and well-informed audience! & “The best sales conference yet, 10 years running!” It’s been a decade of thinkdo involvement in planning and executing these offsite multi-day meetings.

client:

VitalAire Canada Inc.

objective: 

Enhance the brand experience for clients and their loved ones at over 100 healthcare clinics.

the work: 

Lead evaluation process with the brand, procurement and retail teams. Develop and workshop a range of concepts. Specify colours, furniture, fixtures and signage. Test everything in a live space. Design and deploy new retail brand standards, flexible enough to work in a wide variety of retail and clinical settings.

results:

Incredibly well received by staff. System wide adoption. Happy clients. 

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VA-Retail
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client:

HSB Canada

objective: 

Create engagement around new “acronym” sub-brand:  TRusT or Technical Risk Underwriting Solutions Team

the work: 

Create a visual mnemonic that explains the TRusT acronym. Support with collateral material, new video and new trade show booth.

results:

Best tradeshow presence ever strongly reinforcing client’s new branding and focus.

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client:

Charles MacPherson Associates Inc.

objective: 

Transition HubSpot website to the WordPress platform. Integrate with new CRM solution.

the work: 

Plan for, configure and work with client to integrate ZOHO CRM into their business processes, tech stack and website. Duplicate existing web content, design and user experience in WordPress, add in a Chinese language version. 

results:

Seamless launch of new website. Enhanced digital presence. Lower annual operating cost.

client:

ORT Canada

objective:

Support regional fundraising events to maximize attendance and awareness amongst a very narrow target audience.

the work: 

Promoted golf events via multiple channels including email,  social and paid media, and website banners. Delivered a consistent visual approach. Ensured all copy was succinct, clear, and on brand.

results:

Sold out events raised $90,000 in 2022 and close to $100,000 in 2023.

client:

Canadian Friends of Tel Aviv University

objective: 

Engage donors at Year End to give.

the work: 

Campaign strategy. Creative development for 2 direct mail packages, emails, website and social media. Data selection, landing page develoment and coding, production management with client’s printer. Worked with client to select 2 stories.  Wrote copy for all elements and supplied new easy to use annual content calander.

results:

Growth in total donations and average gift.  Rigourous post program assessment yielded important key learning for future.

client:

Sunnybrook Foundation

objective: 

Recognize mid-level donors to build relationships and support.

the work: 

Conduct an analysis of the competitive giving environment. Adapt the case for giving for the mid-level donor group. Commission original Wilket Creek work of art as key design element. Detail the program benefits for members. Create copy and artwork for brochure, direct mail and on-site posters. 

results:

Clarity of positioning and impactful creative.

client:

VitalAire Canada

objective:

Educate clients and prospects and clients inside VitalAire’s retail environment. Strengthen and reinforce VitalAire’s leadership in sleep care.

the work: 

Develop impactful posters with key brand messages and flexible lug-ons featuring secondary messaging to promote marketing or in-branch activities. Source user friendly fixtures. Communicate clearly with staff to ensure branch compliance.

results:

Well received and executed by branches. Enhanced décor while strengthening the brand-client relationship.

client:

Kids Help Phone

objective: 

Create integrated Year End fundraising campaign to strengthen relationships between Kids Help Phone and donors.

the work: 

Open the Door creative, copy and complete editorial plan for every touchpoint along the donor journey. Team leadership united multiple departments and agencies. Central creation of all assets ensured consistent quality for multi-media support.

results:

Memorable creative offers multiple options to support and engage donors at new microsite. 

categories:

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