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Please find below examples of the inspiring brand activation thinkdo has delivered for some of Canada’s leading brands.

client:

HSB Canada

objective: 

Encourage conversations between HSB Canada’s teams and curious insurance industry decision makers.

the work: 

Conceive and design a trade show user experience  featuring a vertical video panel at the core of a 20’ horizontal booth wall. Edit and reformat recent video work featuring HSB’s breadth of innovation at industry trade shows and events.

results:

Great feedback – internal and external. Best presence ever strongly reinforcing client’s new branding and innovation focus.

client:

YMCA of Greater Toronto

objective: 

To develop and clearly articulate the case for support to fee-paying members.

the work: 

Lead clients, creative teams and printers to develop impactful creative on a fixed budget. Produce an engaging multi-fold acquisition package that tells four stories about four unique service delivery areas to four different donor prospects.

results:

4x greater response rate than previous year’s effort.

client:

VitalAire Canada

objective:

Differentiate VitalAire based on its proprietary approach to helping clients manage their sleep health challenges.

the work: 

Strategic development to map and simplify the clients’ condition management journey. Creation of the VitalAire Sleep Health Commitment (SHC) – a sub-brand and promise – supported with unique icons, colours and copy – weighted for each communication medium. Integrate the SHC into the HCP, therapist and client journeys. Create bilingual collateral for online and clinic environments.

results:

Powerful visual mnemonic for ongoing health care provider and client communication.

client:

Baycrest Foundation

objective: 

Acquire new donors and reactivate past donors.

the work: 

Designed and executed a direct marketing campaign, leveraging new television creative, with interactivity and emotion to engage prospects. Provided a greater understanding of new and lapsed donors.

results:

Innovative creative received great reviews at all levels of the organization. 

client:

Computer Methods International Corp.

objective: 

Engage prospects and drive targeted sales leads to book of demo of North America’s leading construction management software.

the work: 

Build a presence online targeting industry decision makers with blog and social content, Google PPC and LinkedIn sponsored ads. Create and offer valuable industry content as e-books, white papers and videos in exchange for contact details. Review analytics weekly, tweak creative and landing pages to optimize return on investment. Elements of thinkdo’s service delivery include: content strategy, creative development, keyword planning, media planning, spend management.

results:

Helped CMiC fill the hopper to exceed annual sale forecasts year over year. Increased demos. Decreased CPA. 

client:

Ve’ahavta

objective:

Update branding on Ve’ahavta’s fleet of mobile vehicles. Improve understanding of Ve’ahavta’s mission in urban Toronto amongst people living with homelessness, potential supporters and volunteers.

the work: 

Liaise with vendor and client from concept to make it easy. Create and apply highly visible large format graphics to Ve’ahavta’s Mobile Jewish Response to Homelessness vans. Communicate that “warmth and support” is available whenever the Ve’ahavta Van is near.

results:

Unified branding. 

client:

VitalAire Canada

objective:

Educate clients and prospects and clients inside VitalAire’s retail environment. Strengthen and reinforce VitalAire’s leadership in sleep care.

the work: 

Develop impactful posters with key brand messages and flexible lug-ons featuring secondary messaging to promote marketing or in-branch activities. Source user friendly fixtures. Communicate clearly with staff to ensure branch compliance.

results:

Well received and executed by branches. Enhanced décor while strengthening the brand-client relationship.

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client:

VitalAire Canada Inc.

objective: 

Increase therapy compliance. Build engagement and develop loyalty to VitalAire.

the work: 

A monthly email series differentiating VitalAire’s unique clinical positioning and providing clients relevant content to help clients manage their sleep apnea treatment. This was delivered via an all-inclusive agency approach: engagement strategy, creative development, turnkey editorial, writing, coding, testing, deployment and analysis.

results:

On-time monthly production for 5+ plus years. Open and CTR rates outperformed industry standards. 

client:

Heart & Stroke Foundation

objective: 

Grow Heart & Stroke’s Healthline subscription base.

the work: 

Created an an online contest for new and current subscribers.  Negotiated and delivered a win-win partnership with Nintendo and HSF, securing 30 Wii Fit Plus Prize Packs, a key success factor for the program. 

results:

Grew subscriber base by over 10,000. Exceeded the subscription goal 8 days into the 30 day program. 

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client:

HSB Canada

objective: 

Support launch of Commercial Service Line – new insurance product which protects building owners.

the work: 

Develop branding, sales collateral and a content plan to support the new offering. Consult with client on options to visually portray underground service line breakages without breaking the bank. Champion a new approach to visual storytelling. Build a 3D Model of “HSB Town” in Unreal Engine 5 to creatively demonstrate the pain of service line breakages and highlight the benefits of HSB’s coverage in a compelling way.

results:

Creative solution to a complex problem – i.e. limited production budget, difficult to shoot. US pick-up of approach and much of the scripting. Overall 0.71% CTR on LinkedIn paid. 25.32% completion rate for 30 sec video.

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