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Please find below examples of the inspiring brand activation thinkdo has delivered for some of Canada’s leading brands.

client:

Sunnybrook Foundation

objective: 

Generate donation revenue with a one-time and monthly donation request.

the work: 

Broker a relationship with Red Rose tea to allow for a low-value yet highly valuable insert in an outbound solicitation program. Produce a creative DM package including an emotionally engaging patient story and a free tea that “changes water in the same way one can change outcomes for others”.

results:

Generated higher revenue per donor versus previous three years of house mailings. 

client:

ORT Canada

objective:

Support regional fundraising events to maximize attendance and awareness amongst a very narrow target audience.

the work: 

Promoted golf events via multiple channels including email,  social and paid media, and website banners. Delivered a consistent visual approach. Ensured all copy was succinct, clear, and on brand.

results:

Sold out events raised $90,000 in 2022 and close to $100,000 in 2023.

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client:

HSB Canada

objective: 

Create engagement around new “acronym” sub-brand:  TRusT or Technical Risk Underwriting Solutions Team

the work: 

Create a visual mnemonic that explains the TRusT acronym. Support with collateral material, new video and new trade show booth.

results:

Best tradeshow presence ever strongly reinforcing client’s new branding and focus.

client:

Heart & Stroke Foundation

objective: 

Grow Heart & Stroke’s Healthline subscription base.

the work: 

Created an an online contest for new and current subscribers.  Negotiated and delivered a win-win partnership with Nintendo and HSF, securing 30 Wii Fit Plus Prize Packs, a key success factor for the program. 

results:

Grew subscriber base by over 10,000. Exceeded the subscription goal 8 days into the 30 day program. 

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client:

HSB Canada

objective: 

Support launch of Commercial Service Line – new insurance product which protects building owners.

the work: 

Develop branding, sales collateral and a content plan to support the new offering. Consult with client on options to visually portray underground service line breakages without breaking the bank. Champion a new approach to visual storytelling. Build a 3D Model of “HSB Town” in Unreal Engine 5 to creatively demonstrate the pain of service line breakages and highlight the benefits of HSB’s coverage in a compelling way.

results:

Creative solution to a complex problem – i.e. limited production budget, difficult to shoot. US pick-up of approach and much of the scripting. Overall 0.71% CTR on LinkedIn paid. 25.32% completion rate for 30 sec video.

client:

Charles MacPherson Associates Inc.

objective: 

Increase enrollment for various CMA online offerings. Reduce digital friction for students around the world.

the work: 

Custom landing pages, outbound email, social and paid media created. Creative centered on  Canada’s Top Butler, Charles MacPherson, and invited prospects to “enhance your career” and “learn from the best”. Consistent messaging was uniquely tailored for each medium.

results:

Successful transition to an online learning environment for the Academy. Increased awareness of courses offered. Year one enrollment targets surpassed.  

client:

Sunnybrook Foundation

objective: 

Grow revenue for the Veterans Centre leveraging Remembrance Day.

the work: 

An integrated DM and social media campaign highlighting veterans.

results:

Effective creative with flawless execution. Donor acquisition and revenue surpassed previous year. 

client:

VitalAire Canada Inc.

objective:

Enhance local awareness by extending new uniform branding to all mobile fleet assets.

the work: 

Liaise with client, vehicle wrap production vendor and fleet manager. Explore concepts, finalize options and deploy to all vehicle formats and brands.

results:

Updated mobile branding assets across the country.

client:

YMCA of Greater Toronto

objective: 

To develop and clearly articulate the case for support to fee-paying members.

the work: 

Lead clients, creative teams and printers to develop impactful creative on a fixed budget. Produce an engaging multi-fold acquisition package that tells four stories about four unique service delivery areas to four different donor prospects.

results:

4x greater response rate than previous year’s effort.

Click to see the work

client:

Pharmilink Healthcare Marketing Services

objective: 

Update branding and marketing materials to support ongoing sales efforts.

the work: 

Attended weekly onsite at client offices as fractional CMO. Wrote and executed an annual sales enablement plan.  Created new, bilingual website, rolling content calendar, e-newsletter, trade show booth, social media content and paid media to engage and increase followers and support sales efforts. Highlighted Pharmilink’s experience in helping pharma marketers connect with the right health care practitioners to support their brands.  Brand story revised to support macro themes: Freshest Data, Trusted Partner, Flexible Selective Sampling, Warm and Knowledgeable Experts and Cost Savings and Efficiencies.

results:

Improved digital footprint. Heightened awareness with new website & fresh content, delivered weekly. Quarterly newsletter featuring client and industry insights beat industry standard engagement metrics. and distributed. Regular contact ensured that all issues were dealt with quickly and that any adjustments to messaging happened immediately.

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