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Please find below examples of the inspiring brand activation thinkdo has delivered for some of Canada’s leading brands.
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client:

HSB Canada

objective: 

Support launch of Commercial Service Line – new insurance product which protects building owners.

the work: 

Develop branding, sales collateral and a content plan to support the new offering. Consult with client on options to visually portray underground service line breakages without breaking the bank. Champion a new approach to visual storytelling. Build a 3D Model of “HSB Town” in Unreal Engine 5 to creatively demonstrate the pain of service line breakages and highlight the benefits of HSB’s coverage in a compelling way.

results:

Creative solution to a complex problem – i.e. limited production budget, difficult to shoot. US pick-up of approach and much of the scripting. Overall 0.71% CTR on LinkedIn paid. 25.32% completion rate for 30 sec video.

client:

YMCA of Greater Toronto

objective: 

To develop and clearly articulate the case for support to fee-paying members.

the work: 

Lead clients, creative teams and printers to develop impactful creative on a fixed budget. Produce an engaging multi-fold acquisition package that tells four stories about four unique service delivery areas to four different donor prospects.

results:

4x greater response rate than previous year’s effort.

client:

Sunnybrook Foundation

objective: 

Grow revenue for the Veterans Centre leveraging Remembrance Day.

the work: 

An integrated DM and social media campaign highlighting veterans.

results:

Effective creative with flawless execution. Donor acquisition and revenue surpassed previous year. 

client:

Sunnybrook Foundation

objective: 

Generate donation revenue with a one-time and monthly donation request.

the work: 

Broker a relationship with Red Rose tea to allow for a low-value yet highly valuable insert in an outbound solicitation program. Produce a creative DM package including an emotionally engaging patient story and a free tea that “changes water in the same way one can change outcomes for others”.

results:

Generated higher revenue per donor versus previous three years of house mailings. 

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client:

VitalAire Canada Inc.

objective: 

Increase therapy compliance. Build engagement and develop loyalty to VitalAire.

the work: 

A monthly email series differentiating VitalAire’s unique clinical positioning and providing clients relevant content to help clients manage their sleep apnea treatment. This was delivered via an all-inclusive agency approach: engagement strategy, creative development, turnkey editorial, writing, coding, testing, deployment and analysis.

results:

On-time monthly production for 5+ plus years. Open and CTR rates outperformed industry standards. 

client:

Ve’ahavta

objective:

Update branding on Ve’ahavta’s fleet of mobile vehicles. Improve understanding of Ve’ahavta’s mission in urban Toronto amongst people living with homelessness, potential supporters and volunteers.

the work: 

Liaise with vendor and client from concept to make it easy. Create and apply highly visible large format graphics to Ve’ahavta’s Mobile Jewish Response to Homelessness vans. Communicate that “warmth and support” is available whenever the Ve’ahavta Van is near.

results:

Unified branding. 

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client:

HSB Canada

objective: 

Create engagement around new “acronym” sub-brand:  TRusT or Technical Risk Underwriting Solutions Team

the work: 

Create a visual mnemonic that explains the TRusT acronym. Support with collateral material, new video and new trade show booth.

results:

Best tradeshow presence ever strongly reinforcing client’s new branding and focus.

client:

Charles MacPherson Associates Inc.

objective: 

Increase enrollment for various CMA online offerings. Reduce digital friction for students around the world.

the work: 

Custom landing pages, outbound email, social and paid media created. Creative centered on  Canada’s Top Butler, Charles MacPherson, and invited prospects to “enhance your career” and “learn from the best”. Consistent messaging was uniquely tailored for each medium.

results:

Successful transition to an online learning environment for the Academy. Increased awareness of courses offered. Year one enrollment targets surpassed.  

client:

Sunnybrook Foundation

objective: 

Recognize mid-level donors to build relationships and support.

the work: 

Conduct an analysis of the competitive giving environment. Adapt the case for giving for the mid-level donor group. Commission original Wilket Creek work of art as key design element. Detail the program benefits for members. Create copy and artwork for brochure, direct mail and on-site posters. 

results:

Clarity of positioning and impactful creative.

client:

VitalAire Canada Inc.

objective:

Enhance local awareness by extending new uniform branding to all mobile fleet assets.

the work: 

Liaise with client, vehicle wrap production vendor and fleet manager. Explore concepts, finalize options and deploy to all vehicle formats and brands.

results:

Updated mobile branding assets across the country.

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