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Please find below examples of the inspiring brand activation thinkdo has delivered for some of Canada’s leading brands.

client:

Charles MacPherson Associates Inc.

objective: 

Increase enrollment for various CMA online offerings. Reduce digital friction for students around the world.

the work: 

Custom landing pages, outbound email, social and paid media created. Creative centered on  Canada’s Top Butler, Charles MacPherson, and invited prospects to “enhance your career” and “learn from the best”. Consistent messaging was uniquely tailored for each medium.

results:

Successful transition to an online learning environment for the Academy. Increased awareness of courses offered. Year one enrollment targets surpassed.  

client:

VitalAire Canada

objective:

Educate clients and prospects and clients inside VitalAire’s retail environment. Strengthen and reinforce VitalAire’s leadership in sleep care.

the work: 

Develop impactful posters with key brand messages and flexible lug-ons featuring secondary messaging to promote marketing or in-branch activities. Source user friendly fixtures. Communicate clearly with staff to ensure branch compliance.

results:

Well received and executed by branches. Enhanced décor while strengthening the brand-client relationship.

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client:

Charles MacPherson Associates Inc.

objective: 

Transition HubSpot website to the WordPress platform. Integrate with new CRM solution.

the work: 

Plan for, configure and work with client to integrate ZOHO CRM into their business processes, tech stack and website. Duplicate existing web content, design and user experience in WordPress, add in a Chinese language version. 

results:

Seamless launch of new website. Enhanced digital presence. Lower annual operating cost.

client:

HSB Canada

objective: 

Encourage conversations between HSB Canada’s teams and curious insurance industry decision makers.

the work: 

Conceive and design a trade show user experience  featuring a vertical video panel at the core of a 20’ horizontal booth wall. Edit and reformat recent video work featuring HSB’s breadth of innovation at industry trade shows and events.

results:

Great feedback – internal and external. Best presence ever strongly reinforcing client’s new branding and innovation focus.

client:

VitalAire Canada Inc.

objective: 

Enhance the brand experience for clients and their loved ones at over 100 healthcare clinics.

the work: 

Lead evaluation process with the brand, procurement and retail teams. Develop and workshop a range of concepts. Specify colours, furniture, fixtures and signage. Test everything in a live space. Design and deploy new retail brand standards, flexible enough to work in a wide variety of retail and clinical settings.

results:

Incredibly well received by staff. System wide adoption. Happy clients. 

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VA-Retail
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client:

Pharmilink Healthcare Marketing Services

objective: 

Update branding and marketing materials to support ongoing sales efforts.

the work: 

Attended weekly onsite at client offices as fractional CMO. Wrote and executed an annual sales enablement plan.  Created new, bilingual website, rolling content calendar, e-newsletter, trade show booth, social media content and paid media to engage and increase followers and support sales efforts. Highlighted Pharmilink’s experience in helping pharma marketers connect with the right health care practitioners to support their brands.  Brand story revised to support macro themes: Freshest Data, Trusted Partner, Flexible Selective Sampling, Warm and Knowledgeable Experts and Cost Savings and Efficiencies.

results:

Improved digital footprint. Heightened awareness with new website & fresh content, delivered weekly. Quarterly newsletter featuring client and industry insights beat industry standard engagement metrics. and distributed. Regular contact ensured that all issues were dealt with quickly and that any adjustments to messaging happened immediately.

client:

Kids Help Phone

objective: 

Create integrated Year End fundraising campaign to strengthen relationships between Kids Help Phone and donors.

the work: 

Open the Door creative, copy and complete editorial plan for every touchpoint along the donor journey. Team leadership united multiple departments and agencies. Central creation of all assets ensured consistent quality for multi-media support.

results:

Memorable creative offers multiple options to support and engage donors at new microsite. 

client:

Baycrest Foundation

objective: 

Acquire new donors and reactivate past donors.

the work: 

Designed and executed a direct marketing campaign, leveraging new television creative, with interactivity and emotion to engage prospects. Provided a greater understanding of new and lapsed donors.

results:

Innovative creative received great reviews at all levels of the organization. 

client:

Computer Methods International Corp.

objective: 

Engage prospects and drive targeted sales leads to book of demo of North America’s leading construction management software.

the work: 

Build a presence online targeting industry decision makers with blog and social content, Google PPC and LinkedIn sponsored ads. Create and offer valuable industry content as e-books, white papers and videos in exchange for contact details. Review analytics weekly, tweak creative and landing pages to optimize return on investment. Elements of thinkdo’s service delivery include: content strategy, creative development, keyword planning, media planning, spend management.

results:

Helped CMiC fill the hopper to exceed annual sale forecasts year over year. Increased demos. Decreased CPA. 

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client:

HSB Canada

objective: 

Rebrand the Boiler Inspection and Insurance Company of Canada

the work: 

Engage early with the US-based brand agency. Work closely with the Canadian marketing and leadership teams. Interpret and apply new Munich RE global brand standards for the bilingual, Canadian market.

results:

All new corporate collateral. Engaging video. New platform to position innovation adopted. 

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