objective:
Grow Heart & Stroke’s Healthline subscription base.
the work:
Created an an online contest for new and current subscribers. Negotiated and delivered a win-win partnership with Nintendo and HSF, securing 30 Wii Fit Plus Prize Packs, a key success factor for the program.
results:
Grew subscriber base by over 10,000. Exceeded the subscription goal 8 days into the 30 day program.
objective:
Support regional fundraising events to maximize attendance and awareness amongst a very narrow target audience.
the work:
Promoted golf events via multiple channels including email, social and paid media, and website banners. Delivered a consistent visual approach. Ensured all copy was succinct, clear, and on brand.
results:
Sold out events raised $90,000 in 2022 and close to $100,000 in 2023.
client:
objective:
Generate donation revenue with a one-time and monthly donation request.
the work:
Broker a relationship with Red Rose tea to allow for a low-value yet highly valuable insert in an outbound solicitation program. Produce a creative DM package including an emotionally engaging patient story and a free tea that “changes water in the same way one can change outcomes for others”.
results:
Generated higher revenue per donor versus previous three years of house mailings.
objective:
Enhance local awareness by extending new uniform branding to all mobile fleet assets.
the work:
Liaise with client, vehicle wrap production vendor and fleet manager. Explore concepts, finalize options and deploy to all vehicle formats and brands.
results:
Updated mobile branding assets across the country.
client:
objective:
Update branding on Ve’ahavta’s fleet of mobile vehicles. Improve understanding of Ve’ahavta’s mission in urban Toronto amongst people living with homelessness, potential supporters and volunteers.
the work:
Liaise with vendor and client from concept to make it easy. Create and apply highly visible large format graphics to Ve’ahavta’s Mobile Jewish Response to Homelessness vans. Communicate that “warmth and support” is available whenever the Ve’ahavta Van is near.
results:
Unified branding.
objective:
Replace 3 outdated regional websites with one freshly branded national site.
the work:
Built new WordPress website. Applied new global brand standards. Created new user journey. Wrote much new content. Allowed for regional event focus. Centralized national content including the reason to give, ORT history, leadership, impact, strategic vision and more.
Worked in conjunction with the client every step of the way from copy document creation to final approval. Trained client to update and maintain the website. Integrated and updated social media to reflect new branding.
results:
Improved navigation and updated creative. Aligned key content with other countries. Enhanced donor experience. Delivered a much more user-friendly DIY publishing experience.
client:
objective:
Acquire new donors and reactivate past donors.
the work:
Designed and executed a direct marketing campaign, leveraging new television creative, with interactivity and emotion to engage prospects. Provided a greater understanding of new and lapsed donors.
results:
Innovative creative received great reviews at all levels of the organization.
objective:
Update branding and marketing materials to support ongoing sales efforts.
the work:
Attended weekly onsite at client offices as fractional CMO. Wrote and executed an annual sales enablement plan. Created new, bilingual website, rolling content calendar, e-newsletter, trade show booth, social media content and paid media to engage and increase followers and support sales efforts. Highlighted Pharmilink’s experience in helping pharma marketers connect with the right health care practitioners to support their brands. Brand story revised to support macro themes: Freshest Data, Trusted Partner, Flexible Selective Sampling, Warm and Knowledgeable Experts and Cost Savings and Efficiencies.
results:
Improved digital footprint. Heightened awareness with new website & fresh content, delivered weekly. Quarterly newsletter featuring client and industry insights beat industry standard engagement metrics. and distributed. Regular contact ensured that all issues were dealt with quickly and that any adjustments to messaging happened immediately.
client:
objective:
Augment donor-base with donation request applied to initiative of donor’s choice.
the work:
In our role as agency of record for the Foundation, we developed an interactive DM package with an emotionally evocative envelope to engage recipients and a customizable donation experience using stickers to highlight area(s) of interest.
results:
Consistent response rate overall but higher than expected response rates from external data lists. Also resulted in the third highest donation amount per donor and per gift from all acquisition mailings in the last 3 years.
client:
objective:
Create integrated Year End fundraisng campaign to strengthen relationships between Kids Help Phone and donors.
the work:
Open the Door creative, copy and complete editorial plan for every touchpoint along the donor journey. Team leadership united multiple departments and agencies. Central creation of all assets ensured consistent quality for multi-media support.
results:
Memorable creative offers multiple options to support and engage donors at new microsite.
