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Please find below examples of the inspiring brand activation thinkdo has delivered for some of Canada’s leading brands.

client:

Sunnybrook Foundation

objective: 

Generate donation revenue with a one-time and monthly donation request.

the work: 

Broker a relationship with Red Rose tea to allow for a low-value yet highly valuable insert in an outbound solicitation program. Produce a creative DM package including an emotionally engaging patient story and a free tea that “changes water in the same way one can change outcomes for others”.

results:

Generated higher revenue per donor versus previous three years of house mailings. 

client:

Baycrest Foundation

objective: 

Acquire new donors and reactivate past donors.

the work: 

Designed and executed a direct marketing campaign, leveraging new television creative, with interactivity and emotion to engage prospects. Provided a greater understanding of new and lapsed donors.

results:

Innovative creative received great reviews at all levels of the organization. 

client:

YMCA of Greater Toronto

objective: 

To develop and clearly articulate the case for support to fee-paying members.

the work: 

Lead clients, creative teams and printers to develop impactful creative on a fixed budget. Produce an engaging multi-fold acquisition package that tells four stories about four unique service delivery areas to four different donor prospects.

results:

4x greater response rate than previous year’s effort.

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client:

ORT Canada

objective: 

Replace 3 outdated regional websites with one freshly branded national site.

the work: 

Built new WordPress website. Applied new global brand standards.  Created new user journey. Wrote much new content. Allowed for regional event focus. Centralized national content including the reason to give, ORT history, leadership, impact, strategic vision and more. 

Worked in conjunction with the client every step of the way from copy document creation to final approval. Trained client to update and maintain the website. Integrated and updated social media to reflect new branding.

results:

Improved navigation and updated creative. Aligned key content with other countries. Enhanced donor experience. Delivered a much more user-friendly DIY publishing experience.

client:

ORT Canada

objective:

Support regional fundraising events to maximize attendance and awareness amongst a very narrow target audience.

the work: 

Promoted golf events via multiple channels including email,  social and paid media, and website banners. Delivered a consistent visual approach. Ensured all copy was succinct, clear, and on brand.

results:

Sold out events raised $90,000 in 2022 and close to $100,000 in 2023.

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client:

HSB Canada

objective: 

Rebrand the Boiler Inspection and Insurance Company of Canada

the work: 

Engage early with the US-based brand agency. Work closely with the Canadian marketing and leadership teams. Interpret and apply new Munich RE global brand standards for the bilingual, Canadian market.

results:

All new corporate collateral. Engaging video. New platform to position innovation adopted. 

client:

Sunnybrook Foundation

objective: 

Recognize mid-level donors to build relationships and support.

the work: 

Conduct an analysis of the competitive giving environment. Adapt the case for giving for the mid-level donor group. Commission original Wilket Creek work of art as key design element. Detail the program benefits for members. Create copy and artwork for brochure, direct mail and on-site posters. 

results:

Clarity of positioning and impactful creative.

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client:

HSB Canada

objective: 

Support launch of Commercial Service Line – new insurance product which protects building owners.

the work: 

Develop branding, sales collateral and a content plan to support the new offering. Consult with client on options to visually portray underground service line breakages without breaking the bank. Champion a new approach to visual storytelling. Build a 3D Model of “HSB Town” in Unreal Engine 5 to creatively demonstrate the pain of service line breakages and highlight the benefits of HSB’s coverage in a compelling way.

results:

Creative solution to a complex problem – i.e. limited production budget, difficult to shoot. US pick-up of approach and much of the scripting. Overall 0.71% CTR on LinkedIn paid. 25.32% completion rate for 30 sec video.

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client:

VitalAire Canada Inc.

objective: 

Increase therapy compliance. Build engagement and develop loyalty to VitalAire.

the work: 

A monthly email series differentiating VitalAire’s unique clinical positioning and providing clients relevant content to help clients manage their sleep apnea treatment. This was delivered via an all-inclusive agency approach: engagement strategy, creative development, turnkey editorial, writing, coding, testing, deployment and analysis.

results:

On-time monthly production for 5+ plus years. Open and CTR rates outperformed industry standards. 

client:

Charles MacPherson Associates Inc.

objective: 

Increase enrollment for various CMA online offerings. Reduce digital friction for students around the world.

the work: 

Custom landing pages, outbound email, social and paid media created. Creative centered on  Canada’s Top Butler, Charles MacPherson, and invited prospects to “enhance your career” and “learn from the best”. Consistent messaging was uniquely tailored for each medium.

results:

Successful transition to an online learning environment for the Academy. Increased awareness of courses offered. Year one enrollment targets surpassed.  

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