client:
objective:
Acquire new donors and reactivate past donors.
the work:
Designed and executed a direct marketing campaign, leveraging new television creative, with interactivity and emotion to engage prospects. Provided a greater understanding of new and lapsed donors.
results:
Innovative creative received great reviews at all levels of the organization.
objective:
Engage donors at Year End to give.
the work:
Campaign strategy. Creative development for 2 direct mail packages, emails, website and social media. Data selection, landing page develoment and coding, production management with client’s printer. Worked with client to select 2 stories. Wrote copy for all elements and supplied new easy to use annual content calander.
results:
Growth in total donations and average gift. Rigourous post program assessment yielded important key learning for future.
client:
objective:
Grow revenue for the Veterans Centre leveraging Remembrance Day.
the work:
An integrated DM and social media campaign highlighting veterans.
results:
Effective creative with flawless execution. Donor acquisition and revenue surpassed previous year.
client:
objective:
Generate donation revenue with a one-time and monthly donation request.
the work:
Broker a relationship with Red Rose tea to allow for a low-value yet highly valuable insert in an outbound solicitation program. Produce a creative DM package including an emotionally engaging patient story and a free tea that “changes water in the same way one can change outcomes for others”.
results:
Generated higher revenue per donor versus previous three years of house mailings.
objective:
Support regional fundraising events to maximize attendance and awareness amongst a very narrow target audience.
the work:
Promoted golf events via multiple channels including email, social and paid media, and website banners. Delivered a consistent visual approach. Ensured all copy was succinct, clear, and on brand.
results:
Sold out events raised $90,000 in 2022 and close to $100,000 in 2023.
client:
objective:
Update branding on Ve’ahavta’s fleet of mobile vehicles. Improve understanding of Ve’ahavta’s mission in urban Toronto amongst people living with homelessness, potential supporters and volunteers.
the work:
Liaise with vendor and client from concept to make it easy. Create and apply highly visible large format graphics to Ve’ahavta’s Mobile Jewish Response to Homelessness vans. Communicate that “warmth and support” is available whenever the Ve’ahavta Van is near.
results:
Unified branding.
client:
objective:
To develop and clearly articulate the case for support to fee-paying members.
the work:
Lead clients, creative teams and printers to develop impactful creative on a fixed budget. Produce an engaging multi-fold acquisition package that tells four stories about four unique service delivery areas to four different donor prospects.
results:
4x greater response rate than previous year’s effort.
client:
objective:
Engage prospects and drive targeted sales leads to book of demo of North America’s leading construction management software.
the work:
Build a presence online targeting industry decision makers with blog and social content, Google PPC and LinkedIn sponsored ads. Create and offer valuable industry content as e-books, white papers and videos in exchange for contact details. Review analytics weekly, tweak creative and landing pages to optimize return on investment. Elements of thinkdo’s service delivery include: content strategy, creative development, keyword planning, media planning, spend management.
results:
Helped CMiC fill the hopper to exceed annual sale forecasts year over year. Increased demos. Decreased CPA.
objective:
Encourage conversations between HSB Canada’s teams and curious insurance industry decision makers.
the work:
Conceive and design a trade show user experience featuring a vertical video panel at the core of a 20’ horizontal booth wall. Edit and reformat recent video work featuring HSB’s breadth of innovation at industry trade shows and events.
results:
Great feedback – internal and external. Best presence ever strongly reinforcing client’s new branding and innovation focus.
client:
objective:
Transition HubSpot website to the WordPress platform. Integrate with new CRM solution.
the work:
Plan for, configure and work with client to integrate ZOHO CRM into their business processes, tech stack and website. Duplicate existing web content, design and user experience in WordPress, add in a Chinese language version.
results:
Seamless launch of new website. Enhanced digital presence. Lower annual operating cost.
