client:
objective:
Acquire new donors and reactivate past donors.
the work:
Designed and executed a direct marketing campaign, leveraging new television creative, with interactivity and emotion to engage prospects. Provided a greater understanding of new and lapsed donors.
results:
Innovative creative received great reviews at all levels of the organization.
client:
objective:
Rebrand the Boiler Inspection and Insurance Company of Canada
the work:
Engage early with the US-based brand agency. Work closely with the Canadian marketing and leadership teams. Interpret and apply new Munich RE global brand standards for the bilingual, Canadian market.
results:
All new corporate collateral. Engaging video. New platform to position innovation adopted.
client:
objective:
Create integrated Year End fundraising campaign to strengthen relationships between Kids Help Phone and donors.
the work:
Open the Door creative, copy and complete editorial plan for every touchpoint along the donor journey. Team leadership united multiple departments and agencies. Central creation of all assets ensured consistent quality for multi-media support.
results:
Memorable creative offers multiple options to support and engage donors at new microsite.
objective:
Grow Heart & Stroke’s Healthline subscription base.
the work:
Created an an online contest for new and current subscribers. Negotiated and delivered a win-win partnership with Nintendo and HSF, securing 30 Wii Fit Plus Prize Packs, a key success factor for the program.
results:
Grew subscriber base by over 10,000. Exceeded the subscription goal 8 days into the 30 day program.
client:
objective:
Augment donor-base with donation request applied to initiative of donor’s choice.
the work:
In our role as agency of record for the Foundation, we developed an interactive DM package with an emotionally evocative envelope to engage recipients and a customizable donation experience using stickers to highlight area(s) of interest.
results:
Consistent response rate overall but higher than expected response rates from external data lists. Also resulted in the third highest donation amount per donor and per gift from all acquisition mailings in the last 3 years.
objective:
Flawless execution of the annual offsite conference designed to unify go-to-market teams behind a common commercial plan. Help 10 power brands inspire the channel to reach sales objectives.
the work:
Worked closely with key brands to understand their plans, finalize their strategies, craft their “pitches’ and nail their presentations. Facilitate connections between SLT, marketing department, internal sales and external broker organization. Produce 3 days of engaging content, including video and slides.
results:
The result was an engaged and well-informed audience! & “The best sales conference yet, 10 years running!” It’s been a decade of thinkdo involvement in planning and executing these offsite multi-day meetings.
objective:
Enhance local awareness by extending new uniform branding to all mobile fleet assets.
the work:
Liaise with client, vehicle wrap production vendor and fleet manager. Explore concepts, finalize options and deploy to all vehicle formats and brands.
results:
Updated mobile branding assets across the country.
objective:
Differentiate VitalAire based on its proprietary approach to helping clients manage their sleep health challenges.
the work:
Strategic development to map and simplify the clients’ condition management journey. Creation of the VitalAire Sleep Health Commitment (SHC) – a sub-brand and promise – supported with unique icons, colours and copy – weighted for each communication medium. Integrate the SHC into the HCP, therapist and client journeys. Create bilingual collateral for online and clinic environments.
results:
Powerful visual mnemonic for ongoing health care provider and client communication.
client:
objective:
To develop and clearly articulate the case for support to fee-paying members.
the work:
Lead clients, creative teams and printers to develop impactful creative on a fixed budget. Produce an engaging multi-fold acquisition package that tells four stories about four unique service delivery areas to four different donor prospects.
results:
4x greater response rate than previous year’s effort.
client:
objective:
Enhance the brand experience for clients and their loved ones at over 100 healthcare clinics.
the work:
Lead evaluation process with the brand, procurement and retail teams. Develop and workshop a range of concepts. Specify colours, furniture, fixtures and signage. Test everything in a live space. Design and deploy new retail brand standards, flexible enough to work in a wide variety of retail and clinical settings.
results:
Incredibly well received by staff. System wide adoption. Happy clients.
