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Please find below examples of the inspiring brand activation thinkdo has delivered for some of Canada’s leading brands.
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client:

HSB Canada

objective: 

Support launch of Commercial Service Line – new insurance product which protects building owners.

the work: 

Develop branding, sales collateral and a content plan to support the new offering. Consult with client on options to visually portray underground service line breakages without breaking the bank. Champion a new approach to visual storytelling. Build a 3D Model of “HSB Town” in Unreal Engine 5 to creatively demonstrate the pain of service line breakages and highlight the benefits of HSB’s coverage in a compelling way.

results:

Creative solution to a complex problem – i.e. limited production budget, difficult to shoot. US pick-up of approach and much of the scripting. Overall 0.71% CTR on LinkedIn paid. 25.32% completion rate for 30 sec video.

client:

VitalAire Canada

objective:

Differentiate VitalAire based on its proprietary approach to helping clients manage their sleep health challenges.

the work: 

Strategic development to map and simplify the clients’ condition management journey. Creation of the VitalAire Sleep Health Commitment (SHC) – a sub-brand and promise – supported with unique icons, colours and copy – weighted for each communication medium. Integrate the SHC into the HCP, therapist and client journeys. Create bilingual collateral for online and clinic environments.

results:

Powerful visual mnemonic for ongoing health care provider and client communication.

client:

Computer Methods International Corp.

objective: 

Engage prospects and drive targeted sales leads to book of demo of North America’s leading construction management software.

the work: 

Build a presence online targeting industry decision makers with blog and social content, Google PPC and LinkedIn sponsored ads. Create and offer valuable industry content as e-books, white papers and videos in exchange for contact details. Review analytics weekly, tweak creative and landing pages to optimize return on investment. Elements of thinkdo’s service delivery include: content strategy, creative development, keyword planning, media planning, spend management.

results:

Helped CMiC fill the hopper to exceed annual sale forecasts year over year. Increased demos. Decreased CPA. 

client:

Sunnybrook Foundation

objective: 

Grow revenue for the Veterans Centre leveraging Remembrance Day.

the work: 

An integrated DM and social media campaign highlighting veterans.

results:

Effective creative with flawless execution. Donor acquisition and revenue surpassed previous year. 

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client:

HSB Canada

objective: 

Rebrand the Boiler Inspection and Insurance Company of Canada

the work: 

Engage early with the US-based brand agency. Work closely with the Canadian marketing and leadership teams. Interpret and apply new Munich RE global brand standards for the bilingual, Canadian market.

results:

All new corporate collateral. Engaging video. New platform to position innovation adopted. 

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